Associate Director - Performance Marketing

LeadSquared; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

LeadSquared is seeking an Associate Director – Performance Marketing to steer global demand generation across organic and paid channels. You will own SEO, AI Search (GEO), paid media, and website growth, aligning with Sales and RevOps to drive pipeline and ROI.

The role demands 8–12 years in performance/digital marketing for B2B SaaS, with a track record of scalable growth and strong analytics. Bengaluru-based, with strategic leadership and hands-on capability.

Qualifications

• 8–12 years of Performance/Digital Marketing in B2B SaaS.
• Proven ability to scale organic and paid growth with measurable outcomes.
• Deep SEO expertise (Technical, On-page, Off-page) and GEO AI search.

Responsibilities

• Lead global Performance Marketing strategy to drive pipeline and revenue growth.
• Own end-to-end SEO strategy, including technical SEO and content optimization.
• Drive AI Search / GEO initiatives to boost brand visibility across platforms.
• Plan and optimize paid campaigns across Google, LinkedIn, Microsoft Ads.
• Manage WordPress-based website, CRO, and landing page SEO implementations.
• Lead external agencies ensuring measurable business impact.
• Oversee inbound lead ops: response time, bookings, qualification, conversion.
• Set performance dashboards using GA4, GSC, CRM to monitor pipeline.
• Collaborate with Sales, Product Marketing, Content, Design, RevOps.
• Stay ahead of industry trends and AI-driven search evolution.

Skills

SEO

AI Search / GEO

Google Ads

LinkedIn Ads

Microsoft Ads

WordPress

GA4

Google Search Console

Agency management

Analytics

Attribution / funnel analysis

Tools

HubSpot

Salesforce

Job description

Job Description:

About The Role

LeadSquared is looking for an Associate Director – Performance Marketing to lead our global demand generation strategy across organic and paid channels. This is a high-impact leadership role responsible for driving pipeline growth, website performance, and marketing ROI through SEO, AI Search (GEO), Paid Media, Website Growth, and Inbound Lead Operations .

Key Responsibilities

• Own and execute the global Performance Marketing strategy to drive qualified pipeline, customer acquisition, and revenue growth.
• Lead the end-to-end SEO strategy, including technical SEO, content optimization, backlink initiatives, and website health improvements.
• Drive AI Search / Generative Engine Optimization (GEO) initiatives to maximize brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.
• Plan, execute, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, Microsoft Ads , and emerging advertising platforms to maximize ROI.
• Own the company website (WordPress), partnering with web agencies to deliver landing pages, CRO initiatives, technical enhancements, and SEO implementations.
• Lead and manage external SEO, Paid Media, and Web agencies, ensuring strong execution, accountability, and measurable business impact.
• Oversee inbound lead operations, driving improvements in lead response time, meeting bookings, lead qualification, and conversion rates.
• Establish performance dashboards and reporting frameworks using GA4, Google Search Console, CRM , and other analytics tools to monitor channel performance and pipeline contribution.
• Partner with Sales, Product Marketing, Content, Design, and RevOps teams to align marketing initiatives with business priorities.
• Stay ahead of industry trends, AI-driven search evolution, and emerging digital marketing technologies to continuously improve performance.

Requirements

• 8–12 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing, with significant experience in B2B SaaS .
• Proven track record of scaling both organic and paid growth while delivering measurable business outcomes.
• Deep expertise in:
  • SEO (Technical, On-page, Off-page)
  • AI Search / GEO
  • Google Ads
  • LinkedIn Ads
  • Microsoft Ads
  • WordPress
  • Google Analytics (GA4)
  • Google Search Console
• Experience managing digital marketing agencies and cross-functional stakeholders.
• Strong analytical skills with expertise in attribution, funnel analysis, campaign optimization, and performance reporting.
• Excellent leadership, stakeholder management, and project management skills.
• Ability to operate strategically while remaining hands-on when needed.

Preferred Qualifications

• Experience leading global demand generation programs for a high-growth B2B SaaS company.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Experience with conversion rate optimization (CRO), experimentation frameworks, and website analytics.
• Exposure to account-based marketing (ABM) and integrated growth strategies.

Success Metrics

• Growth in organic traffic and AI search visibility
• Qualified pipeline and revenue generated through paid and organic channels
• Website conversion rates and lead-to-opportunity conversion
• Paid media ROI (ROAS/CAC)
• SEO rankings and share of search
• Agency performance and execution quality
• Inbound lead response and meeting conversion rates

This role is ideal for a strategic, hands-on marketing leader who thrives in a fast-paced SaaS environment and enjoys building scalable growth engines with measurable business impact.