Associate Director Of Sales - MICE

ANdAZ; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Andaz Delhi is seeking a qualified Sales Manager to lead MICE and general sales initiatives within a luxury hospitality environment. The role focuses on implementing the hotel's Sales Strategy, achieving revenue targets across Rooms, F&B, and Meetings & Events, and maintaining strong market presence.

The manager will ensure alignment with corporate marketing strategies, handle guest inquiries with courtesy, and represent the Sales function in the Director's absence.

Responsibilities

• Assists in the implementation of the hotel's Sales Strategy to achieve forecasted revenue in Rooms, F&B, and Meetings & Events.
• Ensures MICE sales activities align with the Corporate Marketing Strategy and hotel actions are implemented where appropriate.
• Represents the Sales function and the MICE business segment in the absence of the Director of Sales.
• Assists in the preparation and update of the Departmental Operations Manuals.
• Ensures sales files and systems have correct booking procedures and contract details.
• Attends regular departmental communications meetings and ensures effective briefings.

Job description

Job Description:

Organization- Andaz Delhi

Summary

Administration

• Assists in the implementation of the hotel's Sales Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Meeting and Events, and all other revenue departments.
• Ensures Sales activities for the MICE segment are aligned with the Corporate Marketing Strategy, and that the Hotel Actions have been implemented where appropriate.
• Represents the Sales function and the MICE business segment in the absence of the Director of Sales.
• Assists in the preparation and update of the Departmental Operations Manuals.
• Ensures sales files and systems have correct booking procedures, including group room and meeting programme history, contractual agreements, room block analysis, credit and payment documents, etc.
• Attends regular departmental communications meetings and ensures that departmental briefings and meetings are effective and conducted as necessary.

Customer Services

• Monitors that all hotel employees deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department.
• Ensures that Sales employees also provide excellent service to internal customers in other departments as appropriate.
• Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.

Financial

• Maximizes employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests.
• Assists with the preparation of the annual sales plan, with emphasis on achieving MICE revenue targets.
• Assists in monthly sales report and reforecast.
• Assists in sales resources and funds, and control departmental costs.
• Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.

Marketing

• Assists all the sales strategy, tactics, and action implementations, complying with the Smart Selling approaches, in order to create a strong and disciplined sales team, and to achieve the sales goal.
• Monitors and evaluates local, national and international market trends, and the competitor hotels' sales initiatives, in order to make sure that the hotel's marketing and sales remain competitive and at the cutting edge.
• Manages key MICE sales accounts and groups, evaluates them based on sales account analysis prepared by Marketing Manager - Strategy / Marketing Analyst, and makes strategy for pricing, inventory, and sales resource allocation.
• Actively participates in sales meetings, develops and adjusts MICE sales account and pricing strategy.
• Ensures the best use of technology including Delphi or other sales and catering systems, and that data is clean.
• Coordinates and executes acquisition, development, and retention of MICE business.
• Conducts regular market surveys and research on competitors.
• Maintains strong relationships with key corporate, association, government, event management and third-party MICE accounts to maximize business opportunities.

Personnel

• Assists in the recruitment and selection of all Sales employees, following hotel guidelines when recruiting and using the competency-based approach to select employees.
• Ensures the punctuality and appearance of all Sales employees, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department's grooming standards.
• Conducts annual Performance Development Discussions and supports employees in their professional development goals.
• Plans and implements effective training programmes, including all the required Smart Selling Courses, for employees in coordination with the Training Manager and Departmental Trainers.
• Maximises the effectiveness of every Sales employee by developing each of their skills and abilities through the appropriate training, coaching, and/or mentoring.
• Encourages employees to be creative and innovative, challenging and recognizes them for their contribution to the success of the operation.
• Supports the implementation of The People Philosophy, demonstrating and reinforcing Hyatt's Values and Culture Characteristics.
• Ensures all employees have a complete understanding of and adheres to employee rules and regulations.
• Ensures employees follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
• Supports the implementation of changes as a result of the Employee Opinion Survey.
• Assists in the implementation and ongoing monitoring of Personal Business Plans for all Sales employees.
• Ensures that other Sales employees work in a supportive and flexible manner with other departments, in a spirit of "We work through Teams".
• Provides leadership and guidance to the MICE sales team to ensure achievement of individual and departmental business objectives.