Associate Director of Product

Weekday AI; Bengaluru; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Weekday in Bengaluru seeks an Associate Director - Product to lead strategic growth for fintech and consumer products. You will own roadmaps and drive acquisition, activation, engagement, retention and monetization, while mentoring PMs and aligning with business priorities.

Collaborate with engineering, design, marketing, analytics and sales to translate goals into scalable initiatives, measure impact with data, and present growth recommendations to senior leadership.

Qualifications

• Fintech product growth experience, driving acquisition, activation, engagement, retention and monetization.
• Strong understanding of consumer behavior and user lifecycle management.
• Proven end-to-end product ownership from ideation to launch.
• Data-driven with ability to run experiments and analyze metrics.
• Experience collaborating with cross-functional teams and senior stakeholders.
• Based in Bangalore or willing to work from Bengaluru.

Responsibilities

• Define and execute product strategies and roadmaps aligned with goals and priorities.
• Drive growth initiatives across acquisition, activation, engagement, retention and monetization.
• Identify customer pain points and market opportunities for innovative solutions.
• Own end-to-end lifecycle from ideation to launch and optimization.
• Collaborate with engineering, design, marketing, sales, analytics and business teams.
• Leverage insights and product analytics to improve performance.
• Define metrics, monitor success against objectives, and adjust as needed.
• Conduct experiments and A/B tests to improve UX and conversion.
• Balance business needs, feasibility and user requirements in development.
• Present strategies and growth recommendations to senior leadership.
• Mentor product managers to build a high-performing PM function.

Skills

Fintech Product Growth

Consumer Product Growth

Product Management

Growth Analytics

Stakeholder Management

Strategic Thinking

Job description

This role is for one of Weekday's clients
Salary range: Rs 3000000 - Rs 4500000 (ie INR 30 - 45 LPA)

Min Experience: 6+ years
Location: Bangalore
JobType: full-time

We are looking for a dynamic and strategic Associate Director - Product with 6-8 years of experience in product management, preferably across Fintech Product Growth or Consumer Product Growth. The ideal candidate will have a strong understanding of product strategy, user behaviour, growth frameworks, and data-driven decision-making, along with the ability to drive product adoption, engagement, and revenue.

The candidate should have experience managing the complete product lifecycle, identifying growth opportunities, and translating business objectives into impactful product initiatives. This role requires a combination of strategic thinking, analytical capabilities, leadership skills, and hands-on execution to build scalable products and deliver measurable business outcomes.

Key Responsibilities

• Define and execute product strategies and roadmaps aligned with organizational goals and business priorities.
• Drive product growth initiatives across acquisition, activation, engagement, retention, and monetization.
• Identify customer pain points, market opportunities, and emerging trends to develop innovative product solutions.
• Own the end-to-end product lifecycle, from ideation and requirement gathering to development, launch, and continuous optimization.
• Work closely with engineering, design, marketing, sales, analytics, and business teams to ensure successful product execution.
• Leverage customer insights, market research, and product analytics to identify growth opportunities and improve product performance.
• Define key product metrics, establish success benchmarks, and continuously monitor performance against business objectives.
• Conduct A/B testing, experiment with product features, and implement data-backed improvements to enhance user experience and conversion rates.
• Drive customer-centric product development while balancing business requirements, technical feasibility, and user needs.
• Present product strategies, performance updates, and growth recommendations to senior leadership and key stakeholders.
• Mentor product managers and contribute to building a high-performing product management function.

Must-Have Skills

• Fintech Product Growth: Experience driving growth for fintech products, with an understanding of digital financial services, customer acquisition, engagement, retention, and monetization.
• Consumer Product Growth: Strong understanding of consumer behavior, product adoption, user journeys, engagement strategies, and customer lifecycle management.
• Product Management: Proven experience in product strategy, roadmap planning, product development, and end-to-end product ownership.
• Growth & Analytics: Ability to leverage data, product metrics, experimentation, and A/B testing to drive measurable improvements.
• Stakeholder Management: Strong ability to collaborate with cross-functional teams and influence senior stakeholders.
• Strategic Thinking: Ability to connect product initiatives with broader business goals and revenue outcomes.

Required Qualifications

• 6-8 years of overall experience in Product Management.
• Relevant experience in either Fintech Product Growth or Consumer Product Growth.
• Demonstrated success in scaling products and driving measurable growth.
• Strong analytical, problem-solving, communication, and leadership skills.
• Experience working in fast-paced, product-led organizations or high-growth environments.
• Candidates must be based in or willing to work from Bangalore.
• Candidates with an immediate or maximum 30-day notice period are preferred.