Associate Director - Business Growth

Pocket FM; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

A leading digital audio platform in Bengaluru seeks a Director of Growth to lead strategies for user engagement and retention. The successful candidate will excel in problem-solving and team collaboration, with experience in AI tools to drive scalable growth. This mid-senior level role offers a full-time position focused on marketing and strategy in the entertainment domain.

Qualifications

• Astute problem-solving skills to break large problems into manageable pieces.
• Ability to develop and implement plans with measurable outcomes.
• Experience in teamwork, focusing on motivations behind actions.
• Deep understanding of user needs from consumer-first environments.
• Comfort working with AI tools for growth initiatives.
• Proactive in executing and iterating solutions.

Responsibilities

• Drive engagement, retention, and monetization across the user lifecycle.
• Lead content strategies for user retention and expansion.
• Design and execute growth experiments in partnership with teams.
• Enhance retention and monetization with AI-native workflows.
• Break down complex problems into smaller, structured tasks.

Skills

Problem-solving skills

Developing and implementing plans

Teamwork

Understanding of user needs

Comfort with AI automation tools

Action bias

Tools

AI automation tools

LLM-based workflows

Job description

Overview

Direct message the job poster from Pocket FM

Building Business Teams @ Pocket FM | Ex Zepto | Alliance Manchester Business School

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, and an entrepreneurial mindset.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.

You’ll be solving for one of these problem statements:

• Customer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value
• Content-Led Growth & Expansion: Drive the content charter for retention, scaling high-performing content to reach new audience segments while supporting launches in new markets
• Data-Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models
• Cross-Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres
• Scaling: Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale

What we’re looking for

• Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
• Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
• A deep understanding of user needs, preferably gained in consumer-first companies
• Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
• Action bias: solves problems, executes, and iterates as needed

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Strategy/Planning
• Industries: Entertainment Providers and Internet Marketplace Platforms

Referrals increase your chances of interviewing at Pocket FM by 2x

Get notified about new Director of Growth jobs in Bengaluru, Karnataka, India.

Director, Lam Capital & Corporate Development, India

Strategic Partner Manager, Large Partnerships Solutions, Sellside Monetization

Business Development Executive (International)

Senior Manager - Commercial Operations (India/Taiwan)

Senior Director – India Delivery Center, Global Applications Factory

Regional Business Manager - Bangalore - GromaxxZUV/RBM-B-G/1474680

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.