Associate Director - Business Growth

Pocket FM; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading entertainment platform in Bengaluru is seeking a Mid-Senior Director of Growth to drive user engagement, retention, and monetization. The role involves collaborating with cross-functional teams to design growth initiatives and leveraging AI tools to personalize user experiences. Ideal candidates should possess strong problem-solving skills and a data-driven mindset, with a focus on delivering measurable outcomes in the user lifecycle.

Qualifications

• Experience in consumer-first companies.
• Ability to break large problems into smaller, solvable pieces.
• Proven record of generating measurable outcomes in retention and engagement.

Responsibilities

• Drive engagement and retention across the user lifecycle.
• Partner with cross-functional teams to execute growth experiments.
• Leverage AI workflows for personalized lifecycle interventions.

Skills

Problem-solving skills

Data-driven approach

Teamwork

Understanding of user needs

Familiarity with AI automation tools

Action bias

Tools

AI automation tools

Job description

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At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long‑term vision, we are well‑positioned and well‑capitalized to drive sustained expansion.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first‑of‑their‑kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, and an entrepreneurial mindset.

We offer ambitious goals, complex problem‑solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.

Problem Statements

• Customer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value
• Content‑Led Growth & Expansion: Drive the content charter for retention, scaling high‑performing content to reach new audience segments while supporting launches in new markets
• Data‑Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models
• Cross‑Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres
• Scaling: Leverage AI‑native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale

Requirements

• Astute problem‑solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data‑driven approach to decision‑making
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
• Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
• A deep understanding of user needs, preferably gained in consumer‑first companies
• Comfort working with AI automation tools and exposure to LLM‑based workflows to drive scalable growth initiatives
• Action bias: solves problems, executes, and iterates as needed

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Strategy/Planning

Industries

Entertainment Providers and Internet Marketplace Platforms

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