Senior Product Manager - Adtech

Pocket FM; Bengaluru; On-site; INR 4,200,000 - 6,600,000; Full time

Job summary

Pocket FM seeks a high-impact leader to own the end-to-end advertising strategy and monetisation across ad tech stack, programmatic supply and direct sales. You will partner with product, data science, and engineering to drive revenue on a global scale from India to other markets.

This leadership role requires navigating ambiguity, owning monetisation outcomes, and building a high-performing team to accelerate growth across markets.

Qualifications

• 4+ years in Ad-tech and monetisation, with hands-on exposure to programmatic and direct demand.
• Strong grasp of ad infrastructure including SSPs, DSPs, ad servers, DMPs, MMPs and yield tools.
• Experience in high-growth consumer tech environments (OTT, audio, marketplaces).

Responsibilities

• Architect a full-stack ad monetisation strategy covering programmatic, direct, and branded formats.
• Lead evolution of the ad-tech stack including SSPs, DSPs, mediation, header bidding, pricing engines, and yield optimisation.
• Partner with product, data science, and engineering to build seamless, revenue-maximising ad experiences and run experiments.
• Scale supply-side monetisation globally and establish direct relationships with advertisers and agencies.
• Build and lead a sales team focused on branded content and audio-first campaigns.

Skills

Ad-tech monetisation

Programmatic & direct demand

Ad infrastructure

High-growth consumer tech

Tools

SSPs

DSPs

Ad servers

DMPs

MMPs

Yield tools

Job description

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

As a part of the Product Ads Team, you will take ownership of Pocket FM’s end-to-end advertising strategy and execution across ad tech stack, programmatic supply and demand, and direct sales.

This is a high-impact leadership role where you’ll sit at the intersection of revenue, product, growth, and operations, with full autonomy to scale and innovate our monetization engine across India and global markets.

The impact you will create:

• Ads Ecosystem & Strategy: Architect a full-stack ad monetisation strategy covering programmatic, direct, and branded formats. Define what audio-first advertising looks like across native, interactive, and storytelling-led formats
• Ad Tech & Infrastructure:Lead the evolution of our ad-tech stack SSPs, DSPs, mediation, header bidding, pricing engines, and yield optimisation. Your roadmap will shape how we scale advertising without compromising user experience
• Product & Data Integration:Partner with product, data science, and engineering to build ad experiences that are seamless, relevant, and revenue-maximizing. Run continuous experiments to balance LTV, engagement, and monetisation outcomes
• Demand Growth (Direct & Programmatic):Scale supply-side monetisation globally. Build direct relationships with performance advertisers and agencies across sectors like FMCG, BFSI, and D2C. Establish scalable programmatic demand pipelines
• Sales Leadership:Build and lead a high-performing sales team focused on branded content, audio-first campaigns, and category-specific innovation. Own revenue goals and drive Pocket FM’s monetisation strategy across multiple markets

What We’re Looking For

• Deep expertise across digital advertising 4+ years in Ad-tech and monetisation, with hands‑on exposure to both programmatic and direct demand
• Strong grasp of ad infrastructure SSPs, DSPs, ad servers, DMPs, MMPs, yield tools
• Experience operating in high-growth consumer tech environments (OTT, gaming, audio, marketplaces)
• Strong business and product intuition, with an ability to align long-term strategy with short-term execution
• Bonus: Familiarity with audio advertising, branded storytelling formats, or global exposure (US, SEA, MENA)