Associate Consultant -Sales Trainer

GUS EDUCATION INDIA; Hyderabad; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

GUS Education India Hyderabad invites applications for a Principal role focused on Sales & Student Advisory Capability Development. You will design and deliver practical training for Student Advisors/Admissions teams and build capability across the full student journey from lead engagement to enrolment.

The role emphasizes hands-on coaching, content development, cross-functional collaboration with Product, Sales, Operations and Brand teams, and using simulations to improve advisory quality and

Responsibilities

• Sales & Student Advisory Capability Development
• Design and deliver practical training programs for Student Advisors/Admissions teams.
• Build capability across the student journey from lead engagement to enrolment.
• Develop advisors' needs discovery, probing and active listening skills.
• Train advisors in consultative selling and personalised student counselling.
• Develop capabilities around value proposition, program positioning and communicating benefits.
• Train advisors to handle objections and concerns from students and parents.
• Develop closing techniques and methods to progress students through the funnel.
• Train advisors on effective follow-up strategies and maintaining momentum.
• Use realistic scenarios, case studies, role plays and simulations in training.
• Product, Brand & Market Knowledge
• Develop and deliver training on university propositions, programs, campuses and entry requirements.
• Ensure advisors communicate program and institutional differentiators effectively.
• Translate product features into student benefits and outcomes.
• Support training on competitive positioning and differentiation.
• Collaborate with Product, Sales, Operations and Brand to keep content current.
• Identify product knowledge gaps affecting confidence or conversion.
• Sales Coaching & Call Quality
• Conduct regular coaching sessions based on observed performance.
• Review advisor calls and provide structured feedback.
• Identify behavioral gaps and missed sales opportunities.
• Calibrate calls with Team Leaders and Managers.
• Use call recordings and quality data to identify coaching opportunities.
• Conduct role-play and simulations focused on performance gaps.
• Support post-training coaching within teams.
• Performance & Training Needs Analysis
• Analyze sales funnel and performance data to identify gaps.
• Use data across lead engagement, applications, offers and enrolments.
• Differentiate knowledge, skills, process, behavior and motivation gaps.
• Incorporate manager feedback and performance data into analysis.
• Proactively identify emerging capability gaps.
• Training Design & Facilitation
• Design structured learning modules on sales, advisory and engagement.
• Deliver onboarding, refresher and role-specific training.
• Use experiential methods: role plays, case studies, simulations and exercises.
• Adapt content for different brands, markets and experience levels.
• Deliver virtual and classroom training across teams/time zones.
• Create job aids, coaching guides and reinforcement material.
• Student Support Officer & Visa Counsellor Training
• Provide secondary training support to Student Support Officers and Visa Counsellors.
• Train on student communication, service excellence and professional interactions.
• Support role-specific training on student journey awareness and escalation.
• Offer communication guidance for Visa Counsellors and process explanations.
• Collaborate with SMEs and leaders for specialist training when needed.
• Coaching & Reinforcement
• Ensure training is followed by reinforcement and coaching.
• Work with Team Leaders to establish post-training coaching plans.
• Develop reinforcement activities and knowledge checks.
• Conduct follow-up assessments to verify behavior changes.
• Identify recurring gaps and suggest refresher interventions.
• Stakeholder Collaboration
• Work with Sales Leaders, Team Leaders, Operations, Quality and Brand.
• Partner with leaders to understand team performance challenges.
• Work with SMEs to ensure accuracy of training content.
• Position training as a performance-enablement function.
• Training Effectiveness & Business Impact
• Measure training effectiveness with learning, behavioral and performance indicators.
• Apply evaluation frameworks and assess business impact.
• Track improvements in knowledge, advisory quality and conversion.
• Prepare regular training effectiveness reports for stakeholders.
• Use data and feedback to improve interventions.
• Training Operations & Governance
• Maintain training calendars and timely interventions.
• Keep training records, attendance and assessments updated.
• Review materials with program/process changes and ensure policy compliance.
• Ensure training delivery follows approved processes.
• Please call me between 11 and 6 p.m. at 7013876113 HR Razvi
• Note: Calls will be answered only during the given time, Monday through Friday.

Job description

PRINCIPAL RESPONSIBILITIES

• Sales & Student Advisory Capability Development

• Design and deliver practical sales and student advisory training programs for Student Advisors/Admissions teams.
• Build capability across the complete student journey, from initial lead engagement through application, offer, follow-up and deposit/enrolment.
• Develop advisors' needs discovery, probing, questioning and active listening skills.
• Train advisors in consultative selling and personalized student counselling rather than transactional approaches.
• Develop capabilities around value proposition, program positioning and communicating relevant benefits to prospective students.
• Train advisors to effectively handle student and parent objections and concerns.
• Develop closing techniques and appropriate methods of creating urgency and progressing students through the funnel.
• Train advisors on effective follow-up strategies and maintaining momentum throughout the student journey.
• Use realistic student scenarios, case studies, role plays and simulations to replicate actual advisory conversations

• Product, Brand & Market Knowledge

• Develop and deliver training on university/brand propositions, programs campuses, entry requirements, student profiles and key value propositions.
• Ensure advisors understand and can effectively communicate program and institutional differentiators.
• Train teams to translate product features into relevant student benefits and outcomes.
• Support training on competitive positioning and differentiating program against relevant alternatives.
• Work closely with Product, Sales, Operations and Brand stakeholders to ensure training content remains current and accurate.
• Identify product knowledge gaps that may be impacting student confidence, advisory quality or conversion.

• Sales Coaching & Call Quality

• Conduct regular coaching sessions with individual advisors and teams based on observed performance.
• Review student advisory calls and provide structured, actionable feedback.
• Identify behavioral gaps and missed sales opportunities within advisor interactions.
• Conduct call calibration and coaching sessions with Team Leaders and Managers.
• Use call recordings, quality monitoring outputs and real student scenarios to identify coaching opportunities.
• Conduct role-play and simulation sessions focused on specific performance gaps.
• Support Team Leaders and Managers in embedding post-training coaching within their teams.

• Performance & Training Needs Analysis

• Analyze sales funnel and performance data to identify capability gaps and training opportunities.
• Use business data across the student journey, including lead engagement, applications, offers and deposits/enrolments, to identify areas requiring intervention.
• Differentiate between knowledge, skill, process, behavioral and motivational gaps before recommending a training intervention.
• Use manager feedback, call quality results, learner feedback and business performance data as inputs into training needs analysis.
• Proactively identify emerging capability gaps rather than relying solely on formal training requests.

• Training Design & Facilitation

• Design structured and engaging learning modules focused on sales, student advisory, communication, product knowledge and customer engagement.
• Deliver onboarding, refresher, upskilling and role-specific training program.
• Use experiential learning techniques including role plays, case studies, sales simulations, call listening, objection-handling exercises and scenario-based learning.
• Adapt training content according to different brands, markets, student segments and advisor experience levels.
• Deliver effective virtual and classroom-based training across different teams and time zones.
• Create practical job aids, coaching guides, call frameworks and reinforcement material where required.

• Student Support Officer & Visa Counsellor Training

• Provide secondary training support to Student Support Officers and Visa Counsellors as required.
• Deliver training around student communication, service excellence, professional communication and handling difficult student interactions.
• Support role-specific training on student journey awareness, product/process knowledge and appropriate escalation.
• Provide communication and customer-handling training for Visa Counsellors, including effective explanation of processes and managing student expectations.
• Collaborate with relevant SMEs and operational leaders when specialist or regulatory training is required.

• Coaching & Reinforcement

• Ensure training is followed by structured reinforcement and coaching.
• Partner with Team Leaders and Managers to establish post-training coaching plans.
• Develop reinforcement activities, knowledge checks and practical exercises.
• Conduct follow-up assessments to determine whether expected behaviors have been adopted.
• Identify recurring gaps and recommend additional coaching or refresher interventions.

• Stakeholder Collaboration

• Work closely with Sales Leaders, Team Leaders, Operations, Quality, Product, Brand and other relevant stakeholders.
• Partner with Team Leaders and Managers to understand team-level performance challenges.
• Work with SMEs to ensure accuracy of product, process and policy-related training.
• Position training as a performance-enablement function rather than only a classroom delivery function

• Training Effectiveness & Business Impact

• Measure training effectiveness using appropriate learning, behavioral and performance indicators.
• Apply Kirkpatrick's evaluation framework where appropriate while also assessing practical business impact.
• Track improvements in product knowledge, advisory quality, call quality, objection handling, sales behaviors, student engagement, conversion performance and time-to-competency.
• Prepare regular training effectiveness reports for relevant stakeholders.
• Use performance data and feedback to continuously improve training interventions.

• Training Operations & Governance

• Maintain training calendars and ensure timely delivery of planned interventions.
• Maintain appropriate training records, attendance and assessment results.
• Ensure learning materials are reviewed and updated in line with changes to program, processes and business requirements.
• Ensure training delivery follows organizational policies and approved processes.

KEY PERFORMANCE INDICATORS

• Training completion and participation.
• Knowledge assessment and retention.
• Improvement in call/advisory quality.
• Improvement in identified sales behaviors.
• Improvement in objection-handling and closing capability.
• Time-to-competency for new advisors.
• Post-training coaching completion.
• Improvement in individual/team performance following interventions.
• Stakeholder satisfaction with training effectiveness.
• Demonstrable contribution to improvements in student advisory and conversion performance

KEY BEHAVIOURAL COMPETENCIES

• Commercial Mindset: Understands the connection between capability, sales behavior and business performance.
• Coaching Mindset: Focuses on improving individual performance through observation, feedback, practice and reinforcement.
• Student-Centric Approach: Balances commercial objectives with the student's needs and experience.
• Influencing & Communication: Can influence advisors, Team Leaders and Managers and communicate effectively at different organizational levels.
• Analytical Thinking: Uses performance data, call insights and stakeholder feedback to identify root causes of performance gaps.
• Adaptability: Can quickly understand different brands, programmes, markets, student profiles and business requirements.
• Continuous Improvement: Constantly looks for opportunities to improve sales behaviours, training effectiveness and student experience.

Please call me between 11 and 6 p.m. at 7013876113 HR Razvi

Note: Calls will be answered only during the given time, Monday through Friday.