Associate Consultant - Training & Quality

GUS EDUCATION INDIA; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

GUS EDUCATION INDIA in Hyderabad seeks an Associate Consultant - Sales Trainer to strengthen the sales and advisory capabilities of Student Advisors and Admissions teams, boosting engagement and conversion. This role goes beyond classroom training, focusing on coaching, performance analytics, and targeted interventions across departments to drive student recruitment outcomes.

The designer-deliverer will create onboarding and refresher programs, facilitate classroom and virtual sessions, and

Qualifications

• Graduate/Postgraduate degree in Business, Management, Education, Psychology, HR, Communications, or related field.
• Sales Training/L&D/Coaching certification preferred.
• 5 to 8 years relevant experience.
• Experience in Education, EdTech, Higher Education, International Education, or Student Recruitment preferred.
• Experience in Sales training design, Call coaching, Objection handling workshops, CRM and performance analytics.

Responsibilities

• Design and deliver sales training programs.
• Develop consultative selling, counselling, objection handling, and closing skills.
• Improve lead-to-enrolment conversion capabilities.
• Conduct role plays, simulations, and scenario-based learning.
• Train teams on programs, universities, entry requirements, and value propositions.
• Partner with Product and Brand teams to maintain content accuracy.
• Review advisory calls and provide coaching.
• Measure behavioral and business impact of training.
• Collaborate with Sales, Operations, Quality, Product, and Brand teams.
• Analyze sales funnel and performance data.
• Identify capability gaps and recommend interventions.

Skills

Coaching capability

Analytical thinking

Stakeholder influencing

Commercial mindset

Adaptability

Continuous improvement mindset

Education

Graduate/Postgraduate degree in Business/Management/Education/Psychology/HR/Communications

Tools

CRM software

Performance analytics

Job description

• Job Title: Associate Consultant - Sales Trainer
• Function: Student Advisory Services (SAS)
• Location: Hyderabad
• Work Mode: Work From Office
• Shift: UK Shift (12:30 PM / 1:30 PM start)
• Reporting To: Associate Director, Student Advisory Services
• Brand Coverage: All Brands

Role Purpose

The role is responsible for enhancing the sales and advisory capabilities of Student Advisors and Admissions teams to improve student engagement, conversion rates, advisory quality, and overall business performance.

This is a Sales Performance & Capability Partner role, not just a classroom training position. The successful candidate will spend significant time:

• Listening to calls
• Coaching advisors
• Analyzing performance data
• Identifying capability gaps
• Working closely with Team Leaders and Managers to improve business outcomes

Key Responsibilities1.

• Design and deliver sales training programs.
• Develop consultative selling, counselling, objection handling, and closing skills.
• Improve lead-to-enrolment conversion capabilities.
• Conduct role plays, simulations, and scenario-based learning.

2. Product & Market Knowledge

• Train teams on programs, universities, entry requirements, and value propositions.
• Ensure advisors can effectively position programs against competitors.
• Partner with Product and Brand teams to maintain content accuracy.

3. Sales Coaching & Call Quality

• Review advisory calls and provide coaching.
• Identify behavioral and sales gaps.
• Conduct call calibrations with Team Leaders and Managers.
• Support post-training coaching initiatives.

4. Performance & Training Needs Analysis

• Analyze sales funnel and conversion data.
• Identify capability gaps using performance metrics and call quality insights.
• Recommend targeted interventions.

5. Training Design & Facilitation

• Deliver onboarding, refresher, and upskilling programs.
• Create learning content, job aids, coaching guides, and reinforcement materials.
• Facilitate both classroom and virtual training.

6. Student Support Officer & Visa Counsellor Support

• Provide communication and customer service training.
• Support process and student journey training.
• Partner with SMEs for specialized training topics.

7. Training Effectiveness

• Measure behavioral and business impact of training.
• Apply Kirkpatrick evaluation principles.
• Track improvements in sales performance, quality, and advisor competency.

8. Stakeholder Management

• Collaborate with Sales, Operations, Quality, Product, and Brand teams.
• Partner with Team Leaders and Managers on performance improvement initiatives.

Key KPIs

• Training completion rates
• Knowledge assessment scores
• Call quality improvement
• Sales behavior improvement
• Objection handling effectiveness
• Time-to-competency for new hires
• Coaching completion rates
• Post-training performance improvement
• Stakeholder satisfaction
• Contribution to student conversion outcomes

Key Competencies

• Commercial Mindset
• Coaching Capability
• Student-Centric Approach
• Stakeholder Influencing
• Analytical Thinking
• Adaptability
• Continuous Improvement Mindset

Qualification & ExperienceEducation

• Graduate/Postgraduate degree in Business, Management, Education, Psychology, HR, Communications, or related field.
• Sales Training/L&D/Coaching certification preferred.

Experience

• 5 to 8 years relevant experience.
• Minimum 3 years coaching or training sales, admissions, telesales, inside sales, or student advisory teams.
• Experience in Education, EdTech, Higher Education, International Education, or Student Recruitment preferred.
• Experience in:
  • Sales training design
  • Call coaching
  • Objection handling workshops
  • CRM and performance analytics