Associate - Category Marketing (Influencer Marketing)

Myntra; Bengaluru; Vor Ort; INR 600.000 - 1.000.000; Vollzeit

Zusammenfassung

Myntra Designs Private Limited is seeking an Associate – Influencer Marketing to own end-to-end marketing programs for key categories, from brand launches to sustained campaign performance. You will bridge product, growth, creative, and brand teams to bring structure, accountability, and strategic clarity to initiatives.

You will lead go-to-market planning, coordinate cross-functional workstreams, and develop repeatable launch playbooks.

Qualifikationen

• Bachelor's degree in Marketing, Business or related field.
• 2–4 years of experience in e-commerce, retail, or integrated marketing roles.
• Proficient in Microsoft Excel, including pivot tables and VLOOKUP.
• Excellent written and verbal communication skills across all levels.
• Familiarity with Google Trends, CRM platforms, or marketing automation tools is a plus.

Aufgaben

• Lead go-to-market planning for new brand and category launches, including objectives, timelines, channel strategy and success metrics.
• Coordinate pre-launch, launch, and post-launch workstreams across internal teams and external brand partners, ensuring on-time delivery.
• Develop GTM briefs and launch playbooks as repeatable frameworks scalable across categories.
• Identify growth opportunities through customer insights and market trend analysis; drive category targets across GMV and AOV.
• Own end-to-end influencer/creator partnerships and collaboration with growth teams to plan paid media campaigns.

Kenntnisse

Excel proficiency

Communication skills

Marketing strategy

Ausbildung

Bachelor's degree in Marketing/Business/related

MBA preferred

Tools

BI dashboards

CRM platforms

Marketing automation tools

Google Trends

Jobbeschreibung

As an Associate – Influencer Marketing, you will own end-to-end marketing programs across key categories - from brand launch planning to go-to-market execution and sustained campaign performance. You will serve as the connective tissue across product, growth, creative, and brand teams, bringing structure, accountability, and strategic clarity to every initiative you lead.

Key Responsibilities

Go-to-Market Planning & Brand Launches

• Lead go-to-market planning for new brand and category launches, including scoping of objectives, timelines, channel strategy, and success metrics
• Coordinate pre-launch, launch, and post-launch workstreams across internal teams and external brand partners, ensuring all deliverables are executed on time and to brief
• Develop GTM briefs and launch playbooks that serve as repeatable frameworks scalable across the category portfolio
• Manage brand onboarding onto the platform, including coordination of exclusive launches, hero campaign moments, and co-marketing commitments

Category Growth Strategy

• Plan and execute integrated marketing campaigns to achieve category targets across GMV, average order value, and conversion rates
• Identify growth opportunities through customer insights, competitive benchmarking, and ongoing market trend analysis
• Own end-to-end traffic delivery across organic and paid sources, with full accountability for troubleshooting merchandising, launch, and day-to-day operational issues
• Conduct root cause analyses on category session trends in close partnership with the Analytics team, identifying underlying drivers of traffic, translating findings into actionable recommendations
• Partner with the performance marketing team to plan and execute category-specific paid media campaigns across Google, Meta, and Instagram
• Collaborate with the growth team on third-party platform campaigns, and with the central storefront team to ensure on-app merchandising aligns with campaign and brand priorities
• Plan and execute monthly topical activations in partnership with the activations team
• Develop and execute social media marketing strategies in collaboration with the social team
• Identify, brief, and manage influencer and creator partnerships aligned to category priorities, overseeing end-to-end execution

Stakeholder Management

• Act as the primary point of contact across category, creative, monetization, central store, and external brand partner teams for all campaign and launch activity
• Manage upward communication effectively, providing leadership with timely updates on program progress, performance, and risk
• Cultivate strong working relationships with internal teams and external vendors to ensure seamless, high-quality execution
• Leverage Excel and BI tools to monitor campaign performance, analyse return on investment, and deliver weekly and monthly category performance reports
• Design and execute segmentation-driven retention campaigns and personalised customer journeys
• Translate performance data into clear, actionable insights that inform GTM strategy and future program planning

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred
• 2–4 years of experience in e-commerce, retail, or integrated marketing roles
• Proficient in Microsoft Excel, including pivot tables and VLOOKUP; familiarity with BI dashboards is an advantage
• Excellent written and verbal communication skills, with the ability to engage effectively across all organisational levels
• Familiarity with Google Trends, CRM platforms, or marketing automation tools is a plus