Senior Manager - Category Marketing

Myntra Designs Private Limited; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Myntra is seeking a Senior Manager - Category Marketing in Bengaluru to lead end-to-end category marketing, drive traffic, conversion, and GMV growth across fashion categories. You will create category-specific content, build influencer ecosystems, and collaborate with product teams to enhance on-app experiences.

You should have 4–6 years in category or growth marketing, preferably in e-commerce, and a strong data-driven mindset with exposure to BI dashboards and metrics like CAC and NMV.

Qualifications

• 4-6 years of category or growth marketing experience, preferably with e-commerce.
• Proven ability to articulate why content worked, not just that it did.
• Experience reading marketing analytics dashboards and collaborating with BI teams.
• Experience with influencer relationships is a plus.
• Comfort with data on traffic, CAC, GMV for fast decisions.
• Genuine interest in Apparel, Accessories, Fashion.

Responsibilities

• Own end-to-end category marketing for your assigned root category — traffic, conversion, and GMV growth on Myntra.
• Create and brief category content—videos, statics, and campaign creatives that drive attention and purchases.
• Develop and manage influencer/creator ecosystems to boost organic traffic and category credibility.
• Collaborate with product teams to drive on-app category experience innovations for Myntra.
• Plan and execute category campaigns and launches timed to sales events and cultural moments.
• Monitor category marketing metrics and iterate quickly based on data-driven insights.

Skills

Campaign planning

CRM

Growth analytics

Market positioning

Power BI

Java

SQL

Program management

Education

UG

Job description

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Job Description: Senior Manager - Cat Marketing

Key Responsibilities

• Own end-to-end category marketing for your assigned root category — traffic, conversion, and GMV growth on Myntra.
• Build and brief category-specific content — videos, statics, and campaign creative — with a sharp sense of what gets a category's audience to stop, watch, and buy.
• Build and manage an influencer/creator ecosystem relevant to the category to drive organic traffic and category credibility.
• Own on-app category experience product innovations for better customer experience for Myntra and all the categories you will be undertaking by working closely with the product team
• Plan and execute category-level campaigns and launches, aligned to key sale events and cultural/category moments.
• Track category-level marketing metrics (traffic, conversion, content-attributed NMV, share of voice) and iterate quickly based on what's working.
• Stay closely tuned to trends, competitor moves, and cultural moments within your category to keep campaigns and content relevant. What We're Looking For
• 4-6 years of experience in category marketing or growth marketing — ideally with e-commerce or marketplace experience or growth marketing in D2C companies.
• A demonstrated understanding of content nuance — you should be able to point to content or campaigns you've built and explain why they worked, not just that they did.
• Hands-on experience with reading marketing analytics dashboard, working with BI and analytics teams to understand traffic challenges and finding workable solutions with cross-functional teams such as performance marketing, brand marketing, central revenue and category teams
• Experience working with or managing influencer/creator relationships is a strong plus.
• Comfort working closely with data (traffic, conversion, CAC, content-attributed GMV) to make fast, iterative marketing decisions.
• Genuine interest in and knowledge of Apparels, Accessories, and Fashion businesses

Required Skills

campaign planning, customer relationship management, growth analytics, market positioning, power bi, java sql, program management

Required Education

UG