Associate Category Manager (Campaign Marketing )

Myntra; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Job summary

Myntra is seeking an Associate in Cat Marketing in Bengaluru to drive product promotion for Men's Apparel-related cat marketing initiatives. The role focuses on creating impactful campaigns, researching consumer behavior, and collaborating with multiple teams to ensure successful marketing outcomes.

The position involves developing strategies, producing engaging content for diverse channels, and continuously monitoring market trends to stay ahead in the category.

Qualifications

• 1–3 years of experience in marketing or related roles.

Responsibilities

• Conduct market research to understand consumer behavior and preferences related to category products.
• Develop and implement marketing strategies to promote cat-related strategic growth levers effectively.
• Create engaging content for marketing materials such as brochures, cheat sheets for sale events, websites, and social media platforms.
• Collaborate with design and creative teams to develop visually appealing marketing campaigns.
• Analyze and interpret marketing data to measure the effectiveness of campaigns and make data-driven decisions.
• Monitor and track competitors' marketing activities to stay ahead in the market.
• Coordinate with buy teams to align marketing efforts with sales objectives and targets.
• Stay updated on industry trends and best practices in cat marketing to incorporate innovative ideas into marketing campaigns.
• Work closely with product development teams to ensure marketing strategies align with product features and benefits.

Skills

Market research

Campaign development

Content creation

Cross-functional collaboration

Data analysis

Competitor analysis

Marketing analytics

Job description

Roles and Responsibilities:

As an Associate in Cat Marketing, with 1.0-3.0 years of experience, your role will revolve around promoting and marketing products related to Men's Apparel category. In this capacity, you will be responsible for developing strategic marketing campaigns, conducting market research, and collaborating with various teams to ensure successful marketing initiatives.

• Conduct market research to understand consumer behavior and preferences related to category products.
• Develop and implement marketing strategies to promote cat-related strategic growth levers effectively.
• Create engaging content for marketing materials such as brochures, cheat sheets for sale events, websites, and social media platforms.
• Collaborate with design and creative teams to develop visually appealing marketing campaigns.
• Analyze and interpret marketing data to measure the effectiveness of campaigns and make data-driven decisions.
• Monitor and track competitors' marketing activities to stay ahead in the market.
• Coordinate with buy teams to align marketing efforts with sales objectives and targets.
• Stay updated on industry trends and best practices in cat marketing to incorporate innovative ideas into marketing campaigns.
• Work closely with product development teams to ensure marketing strategies align with product features and benefits.