Associate - Cat Marketing

Myntra; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Job summary

Myntra in Bengaluru is seeking a dynamic Associate in Cat Marketing to drive category marketing for Men's Apparel. You will develop strategic campaigns, conduct market research, and collaborate with cross-functional teams to deliver impactful initiatives.

The role emphasizes content creation, campaign analysis, competitive monitoring, and alignment with product features, with 1.0–3.0 years of experience required.

Qualifications

• Marketing campaigns, brand strategy, influencer marketing, performance management, social media marketing.

Responsibilities

• Conduct market research to understand consumer behavior and preferences related to category products.
• Develop and implement marketing strategies to promote cat-related strategic growth levers effectively.
• Create engaging content for marketing materials such as brochures, cheat sheets for sale events, websites, and social media platforms.
• Collaborate with design and creative teams to develop visually appealing marketing campaigns.
• Analyze and interpret marketing data to measure the effectiveness of campaigns and make data-driven decisions.
• Monitor and track competitors' marketing activities to stay ahead in the market.
• Coordinate with buy teams to align marketing efforts with sales objectives and targets.
• Stay updated on industry trends and best practices in cat marketing to incorporate innovative ideas into marketing campaigns.
• Work closely with product development teams to ensure marketing strategies align with product features and benefits.

Skills

marketing campaigns

brand strategy

influencer marketing

performance management

social media marketing

Education

UG

Job description

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

About The Company

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

As an Associate in Cat Marketing, with 1.0-3.0 years of experience, your role will revolve around promoting and marketing products related to Men's Apparel category. In this capacity, you will be responsible for developing strategic marketing campaigns, conducting market research, and collaborating with various teams to ensure successful marketing initiatives.

Roles And Responsibilities

• Conduct market research to understand consumer behavior and preferences related to category products.
• Develop and implement marketing strategies to promote cat-related strategic growth levers effectively.
• Create engaging content for marketing materials such as brochures, cheat sheets for sale events, websites, and social media platforms.
• Collaborate with design and creative teams to develop visually appealing marketing campaigns.
• Analyze and interpret marketing data to measure the effectiveness of campaigns and make data-driven decisions.
• Monitor and track competitors' marketing activities to stay ahead in the market.
• Coordinate with buy teams to align marketing efforts with sales objectives and targets.
• Stay updated on industry trends and best practices in cat marketing to incorporate innovative ideas into marketing campaigns.
• Work closely with product development teams to ensure marketing strategies align with product features and benefits.

Required Skills

marketing campaigns, brand strategy, influencer marketing, performance management, social media marketing

Required Education

UG