Associate Business Manager - Paid Media

Puretech Digital - A Genesis Company; Maharashtra; On-site; INR 450,000 - 750,000; Full time

Job summary

Puretech Digital - A Genesis Company seeks an Associate Business Manager for Paid Media to join our growing team. You will plan, execute, monitor, and optimize campaigns across Google Ads and Meta Ads Manager, coordinating with creative and analytics teams and managing day-to-day client communications.

The role emphasizes data-driven insights, budget tracking, audience targeting, and timely reporting. You will mentor junior analysts and contribute to winning client campaigns in a fast-paced

Qualifications

• 2–3 years of relevant experience in Paid Media or performance marketing.
• Hands-on with Google Ads and Meta Ads Manager.
• Strong analytical skills to interpret campaign data.
• Understanding of optimization, audience targeting, budget management, and reporting.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns and tight deadlines.
• Proficient in MS Office and familiar with marketing analytics tools.
• Excellent written and verbal communication; client-facing comfort.
• Comfortable coordinating with cross-functional teams.

Responsibilities

• Plan and execute paid media campaigns across Google, Meta, and other platforms.
• Monitor performance and implement data-driven optimizations.
• Coordinate ad assets with Creative and Analytics teams.
• Track budgets and spend; provide regular client updates.
• Conduct market and audience research to inform strategies.
• Serve as a liaison for day-to-day client inquiries and campaign reviews.

Skills

Analytical skills

Attention to detail

Communication

Client management

Project management

Time management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Ads

Meta Ads Manager

Microsoft Office

Excel

Job description

Function: Paid Media / Performance Marketing

Role Overview

We are looking for an Associate Business Manager - Paid Media to join our growing Paid Media team.

The ideal candidate will have hands-on experience in planning, executing, monitoring, and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid media channels.

This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing day-to-day client communication, while collaborating with internal creative, analytics, and marketing teams.

What You’ll Do

1. Campaign Planning & Execution

• Support the planning and execution of paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms.
• Coordinate campaign schedules, deliverables, and timelines.
• Monitor campaigns regularly and support ongoing optimization to improve performance.

2. Data Analysis & Reporting

• Analyze campaign performance and identify actionable insights.
• Track key performance indicators and highlight areas for optimization.
• Prepare regular campaign reports and performance updates.
• Translate campaign data into clear recommendations and next steps.

3. Creative Coordination

• Collaborate with creative teams to ensure timely development and delivery of campaign assets.
• Coordinate ad copies, visuals, and other creative requirements.
• Support A/B testing of creatives, messaging, and formats to improve campaign performance.

4. Budget Management

• Monitor and track advertising spends across campaigns.
• Ensure budgets are allocated effectively and remain aligned with campaign objectives.
• Support financial tracking, reporting, and budget analysis.

5. Market & Audience Research

• Conduct research on industry trends, competitors, audiences, and emerging opportunities.
• Identify insights that can help improve campaign strategies.
• Contribute to audience targeting and media planning recommendations.

6. Client Management

• Act as a key point of contact for clients for day-to-day operational queries, campaign updates, and requirements.
• Maintain regular communication and ensure client expectations are managed effectively.
• Support presentations, campaign reviews, proposals, and client documentation.
• Work closely with cross-functional teams including Creative, Analytics, Marketing, and Content.
• Coordinate across teams to ensure smooth and timely campaign delivery.
• Guide and mentor junior analysts on campaign management, reporting, and analytical best practices.
• Contribute towards building a collaborative and learning-focused team environment.

What We’re Looking For

• 2-3 years of relevant experience in Paid Media, Performance Marketing, Digital Advertising, or a similar role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Hands-on understanding of platforms such as Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret campaign performance data.
• Understanding of campaign optimization, audience targeting, budget management, and performance reporting.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Good command of Microsoft Office Suite and familiarity with digital marketing and reporting tools.
• Strong written and verbal communication skills.
• Comfortable interacting with clients and coordinating with multiple internal stakeholders.

Who Would Be a Great Fit?

Someone who enjoys working with data as much as campaigns, understands what drives paid media performance, communicates confidently with clients, and can take ownership while working collaboratively with a fast-paced team.