Associate (Area Sales)

BharatRohan Airborne Innovations Private Limited; New Delhi; On-site; INR 420,000 - 680,000; Full time

Job summary

BharatRohan Airborne Innovations Ltd. is seeking an Associate (Area Sales) to drive FMCG sales growth, expand distribution, and manage channel partnerships in Delhi.

The role emphasizes distribution strategy, trade marketing, and cross-functional coordination to meet monthly and annual targets. The ideal candidate will have 2–4 years of FMCG experience, strong analytics, and the ability to lead a field sales team while collaborating with marketing, finance, and logistics to ensure smooth

Qualifications

• 2–4 years of FMCG sales or trade marketing experience.
• Bachelor's in Business/Marketing; MBA preferred.
• Strong retail dynamics and channel management knowledge.
• Proven track record of achieving sales targets.

Responsibilities

• Develop and execute sales/distribution strategies to meet targets.
• Expand market penetration across retail, wholesale, and modern trade.
• Lead demand forecasting, inventory planning, and supply coordination.
• Manage field sales team and KPI setting.
• Collaborate with marketing, finance, ops, and logistics for smooth execution.
• Ensure pricing compliance and regulatory guidelines.

Skills

Sales & Distribution

Trade Marketing

Channel Management

Team Leadership

MS Excel

CRM/SFA

Education

Bachelor's in Business / Marketing

Tools

CRM/SFA systems

MS Excel

Job description

Job Overview:

We are seeking an Associate (Area Sales) to drive sales growth, strengthen marketpresence, and ensure smooth end-to-end operations across the fast-moving consumer goods (FMCG)portfolio. The ideal candidate has strong expertise in distribution management, trade marketing, salesplanning, and channel development, with the ability to work cross-functionally to achieve business

targets.

Key Responsibilities:

• Develop and execute sales and distribution strategies to achieve monthly and annual targets.
• Expand market penetration across retail, wholesale, modern trade, and emerging channels.
• Build and manage relationships with distributors, retailers, and channel partners.
• Lead demand forecasting, inventory planning, and supply coordination to ensure productavailability.
• Drive trade marketing initiatives, including promotions, visibility programs, and brand activation.
• Analyze market trends, competitor activities, and consumer insights to guide business decisions.
• Monitor primary and secondary sales performance and implement corrective actions whenneeded.
• Manage a field sales team, set KPIs, and support capability building.
• Collaborate with marketing, finance, operations, and logistics teams for smooth execution.
• Ensure compliance with company policies, pricing guidelines, and statutory regulations.

Qualifications & Skills:

• Bachelors degree in Business Administration, Marketing, or related field (MBA preferred).
• 2-4 years of experience in FMCG sales, distribution management, or trade marketing.
• Strong understanding of retail dynamics, channel management, and market operations.
• Proven track record of achieving sales targets and driving growth.
• Excellent analytical, negotiation, and communication skills.
• Ability to lead teams and manage multiple stakeholders.
• Proficiency in MS Excel, reporting tools, and CRM/SFA systems.

Key Competencies:

• Strategic Planning
• Channel & Distributor Management
• Trade Marketing Execution
• Team Leadership
• Data-Driven Decision Making
• Market & Consumer Insight Understanding

BharatRohan Airborne Innovations Ltd. is an equal opportunity employer. We welcome applicants from allbackgrounds to join our team and contribute to our mission of reshaping agriculture through technologyand innovation.