Assistant Manager

Landmark Cars; Ahmedabad District; On-site; INR 350,000 - 800,000; Full time

Job summary

Landmark Cars is seeking a hands-on digital marketing professional to independently manage social media, create content, and run campaigns. The role covers day-to-day digital marketing tasks across platforms and requires delivering timely, engaging content.

The ideal candidate should be adept at using AI tools for ideation, content development, and automation, while coordinating with designers and internal teams to optimize performance and ROI.

Qualifications

• Hands-on digital marketer capable of managing social media, content creation and publishing.
• Ability to execute digital campaigns and manage daily marketing tasks independently.
• Strong understanding of social media trends and content formats.

Responsibilities

• Manage and grow social media pages across platforms.
• Develop and execute monthly social media and content calendars.
• Create static creatives, reels, short-form videos and other digital content.
• Publish creatives/content on social media platforms and coordinate with designers.
• Coordinate with internal teams for content production and campaigns.
• Oversee the digital marketing ecosystem including SEO, website and online reputation.
• Plan and execute campaigns focused on reach, engagement, leads and conversions.
• Monitor performance and provide insights via digital MIS and analytics reports.
• Work with AI and automation tools to enhance content and productivity.

Skills

Social media management

Content creation

Campaign execution

Analytics reporting

AI tools

Marketing automation

Content planning

Trend awareness

Tools

AI tools

Job description

Role Overview:
The candidate should be a hands-on digital marketing professional capable of independently managing social media platforms, creating and publishing content, executing digital campaigns and managing day-to-day digital marketing requirements.

Key Responsibilities & Requirements:

• Manage and grow social media pages across relevant platforms.
• Develop and execute monthly social media and content calendars.
• Independently conceptualise and create static creatives, reels, short-form videos and other digital content.
• Should be hands-on in creating, adapting and publishing creatives/content on social media platforms, rather than only coordinating with designers or agencies.
• Coordinate with designers, video editors, agencies and internal teams wherever required for content production.
• Understand and manage the broader digital marketing ecosystem, including social media, performance marketing, SEO, website, content and online reputation.
• Plan and execute digital campaigns with a focus on reach, engagement, leads and conversions.
• Monitor campaign performance and provide insights through regular digital MIS and analytics reports.
• Understand key digital metrics such as reach, engagement, CTR, CPC, CPL, conversions and ROAS.
• Stay updated with social media trends, platform updates, content formats and digital best practices.
• Identify opportunities to improve digital performance through testing, optimisation and experimentation.
• Explore and implement AI tools for content creation, ideation, creative development, copywriting, video/image generation, analytics and productivity.
• Identify and implement opportunities for marketing automation to improve efficiency, reporting, lead management, customer communication and repetitive workflows.
• Should be comfortable experimenting with emerging AI and automation tools and applying them practically to marketing workflows.
• Creative, proactive, curious and highly execution-oriented.
• Strong understanding of digital trends, content formats and audience behaviour.
• Ability to work independently while coordinating effectively with multiple stakeholders.
• Strong attention to detail and ability to deliver content within tight timelines.
• Automotive, luxury, premium or agency experience will be an added advantage.