Assistant Trade Marketing Manager

AB InBev India; Varanasi; On-site; INR 700,000 - 1,100,000; Full time

Job summary

AB InBev India in Varanasi invites applications for an Assistant Trade Marketing Manager for Beer Sales to lead promotions, campaigns and on-ground brand activations aligned with the channel visibility strategy.

The role requires an MBA or equivalent from a reputed B-school, 2–3 years of FMCG sales/marketing experience, strong analytics, communication and negotiation skills, and the ability to collaborate with multiple stakeholders.

Qualifications

• MBA or equivalent qualification from a reputed B-school.
• 2–3 years of experience in Sales/Marketing, preferably FMCG.
• Strong analytical, communication, and negotiation skills.
• Strong planning, prioritization, and organizational capabilities.

Responsibilities

• Plan and execute promotional campaigns aligned with the channel visibility strategy.
• Drive on-ground execution of channel development programs.
• Manage promotional inventory and market assets effectively.
• Work closely with the Sales team to understand market requirements and enable brand activations.
• Lead channel merchandisers to ensure strong execution across accounts.
• Build and manage effective relationships with key internal and external stakeholders.
• Identify the right accounts for experiential-led sales initiatives.
• Execute consumer engagement programs, brand activations, and tactical promotions.
• Support activation of sponsorships, events, and nightlife initiatives.
• Partner and negotiate with vendors for promotional activities, events, brand activations, and high-quality merchandise.
• Track promotional sales trends and translate data into actionable insights.
• Conduct pre, during, and post-campaign analysis to assess effectiveness and identify improvement opportunities.
• Manage daily, weekly, and monthly reporting requirements.

Skills

Analytical skills

Communication

Negotiation

Planning & organization

Mobility

Education

MBA or equivalent qualification

Job description

Do you want to be a part of the fascinating story of over 500 iconic brands spanning more than 100 countries?

Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well.

AB InBev India is looking to hire a Assistant Trade Marketing Manager for Beer Sales based out of Varanasi, Uttar Pradesh.

What You'll Do ?

Promotions & Campaigns

• Plan and execute promotional campaigns aligned with the channel visibility strategy.
• Drive on-ground execution of channel development programs.
• Manage promotional inventory and market assets effectively.

Stakeholder & Sales Partnership

• Work closely with the Sales team to understand market requirements and enable brand activations.
• Lead channel merchandisers to ensure strong execution across accounts.
• Build and manage effective relationships with key internal and external stakeholders.

Consumer & Customer Engagement

• Identify the right accounts for experiential-led sales initiatives.
• Execute consumer engagement programs, brand activations, and tactical promotions.
• Support activation of sponsorships, events, and nightlife initiatives.

Vendor Management

• Partner and negotiate with vendors for promotional activities, events, brand activations, and high-quality merchandise.

Analytics & Reporting

• Track promotional sales trends and translate data into actionable insights.
• Conduct pre, during, and post-campaign analysis to assess effectiveness and identify improvement opportunities.
• Manage daily, weekly, and monthly reporting requirements.

What We're Looking For?

• MBA or equivalent qualification from a reputed B-school.
• 2-3 years of experience in Sales/Marketing, preferably within the FMCG industry.
• Strong analytical skills with the ability to translate insights into actionable recommendations.
• Excellent communication, presentation, and negotiation skills.
• Strong planning, prioritization, and organizational capabilities.
• Ability to collaborate effectively with multiple internal and external stakeholders.
• Strong problem-solving and innovative thinking.
• Adaptability and a continuous improvement mindset.
• Mobility: Willingness to relocate across regions based on business requirements.