AGM /Sr. Manager Mall Marketing & Activations-Pune

SG Oasis; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

SG Oasis in Pune seeks an experienced AGM / Sr. Manager Mall Marketing & Activations to lead marketing initiatives, on-ground activations, and decor for a premier mall.

You will drive footfall, customer engagement, retailer conversion, and brand visibility through innovative campaigns and events, coordinating with retailers, agencies, and internal teams to deliver high-impact experiences. The role requires strong leadership of a small team, budget oversight, and a keen understanding of mall

Qualifications

• Experience in mall, shopping centre, or retail marketing.
• Proven ability in events, experiential marketing, and footfall generation.
• Strong understanding of mall consumers and local market dynamics.
• Excellent communication, stakeholder management, and negotiation skills.
• Ability to manage multiple projects, vendors, and budgets.
• Mall/Shopping Centre/Retail Property marketing experience preferred.

Responsibilities

• Develop and execute mall marketing activations and campaigns to boost footfall.
• Plan annual marketing and events calendar with retailers and agencies.
• Conceptualize customer engagement programs to increase brand visibility.
• Plan and oversee mall events, exhibitions, and community initiatives.
• Coordinate with internal teams, retailers, agencies, vendors, and partners.
• Manage decor and visual merchandising for seasonal campaigns.
• Monitor budgets and ensure cost-effective delivery.
• Lead a team of 2 and align with Head Office Marketing.

Skills

Mall Marketing

Retail Marketing

Marketing Activations

Events

Experiential Marketing

BTL

Customer Engagement

Footfall Generation

Retailer Engagement

Vendor Management

Budget Management

Decor

Team Management

Job description

Job Summary

We are looking for an experienced AGM / Sr. Manager Mall Marketing & Activations to lead marketing initiatives, customer engagement programs, events, activations, dcor, and promotional campaigns for a premium mall in Pune.

The role will be responsible for driving mall footfall, customer engagement, retailer conversion, brand visibility, and overall marketing performance through innovative campaigns and on-ground activations.

Key Responsibilities

1. Marketing Activations & Campaign Management

• Develop and execute marketing activations, promotional campaigns, seasonal events, and experiential initiatives to increase footfall and customer engagement.


• Prepare and implement the annual marketing and events calendar aligned with business objectives and key trading periods.


• Conceptualize innovative customer engagement programs to enhance brand visibility and drive repeat visits.

2. Event Planning & Execution

• Plan and oversee mall events, exhibitions, trade shows, promotional activities, community initiatives, corporate events, charity events, and customer-focused programs.


• Ensure events are delivered on time, within budget, and with high-quality customer experience.


• Coordinate with internal teams, retailers, agencies, vendors, and external stakeholders for seamless execution.

3. Dcor & Visual Presentation

• Develop and implement dcor and visual merchandising strategies to enhance the overall ambience of the mall.


• Manage seasonal dcor, promotional displays, signage, and branding elements in line with marketing objectives and brand guidelines.


• Continuously improve the visual presentation of the property to maximize customer engagement.

4. Project, Vendor & Budget Management

• Establish project timelines, priorities, and deliverables for marketing activities and events.


• Manage relationships with event agencies, vendors, suppliers, and partners.


• Negotiate with vendors and ensure quality, timely execution, and cost-effective delivery.


• Monitor marketing and event budgets and ensure optimum utilization of resources.

Team Management

• Lead and manage a team of 2 members at the mall.


• Allocate responsibilities, monitor performance, and ensure timely execution of marketing activities.


• Work closely with the Head Office Marketing Team and ensure alignment with the overall marketing strategy.

Candidate Profile

• Strong experience in Mall Marketing / Shopping Centre Marketing / Retail Marketing / Marketing Activations.


• Proven experience in events, experiential marketing, BTL activations, customer engagement, and footfall generation.


• Strong understanding of mall consumers, local market dynamics, competition, and retailer requirements.


• Excellent communication, stakeholder management, negotiation, and team leadership skills.


• Ability to manage multiple projects, vendors, agencies, and budgets simultaneously.


• Candidates with relevant experience in Mall / Shopping Centre / Retail Property Marketing will be preferred.

Key Skills

Mall Marketing | Retail Marketing | Marketing Activations | Events & Experiential Marketing | BTL | Customer Engagement | Footfall Generation | Retailer Engagement | Vendor Management | Budget Management | Dcor | Team Management

Job Location: Pune

Salary: Up to -20 LPA

Experience Required: 815 years

Maximum Age: 38 years

Contact

HR Chitra Aher

Only WhatsApp: [phone]