Assistant Marketing Manager

Catering Collective; Mumbai; On-site; INR 1,100,000 - 1,700,000; Full time

Job summary

Catering Collective is seeking an Assistant Manager – Marketing to lead brand and marketing initiatives across its luxury portfolio. The role requires hands-on experience in ATL, BTL, experiential and digital channels, with a strong focus on creative development, packaging, and brand touchpoints.

Collaboration with Sales, Operations, Culinary and external agencies is essential. The ideal candidate will combine creative thinking with strong execution and commercial understanding to drive leads,

Qualifications

• 4–7 years of experience in marketing, preferably in hospitality, catering, F&B, luxury, lifestyle, events or weddings.
• Hands-on understanding of ATL, BTL, experiential and digital marketing.
• Experience on campaigns from concept and creative development through to execution.
• Good understanding of KLDs, key visuals, packaging and brand communication.
• Strong creative judgement, attention to detail and project management skills.

Responsibilities

• Support brand strategy and ensure consistent positioning across portfolio brands (BlueSea Banquet, BlueSea Catering, Araya Bagh, Palace Halls, Pavitra and Donna Pattl).
• Develop and execute integrated marketing campaigns across ATL, BTL, experiential and digital channels.
• Create marketing calendars aligned with seasonal events, weddings and corporate opportunities.
• Ensure consistent brand expression across digital, print, outdoor, venue, event and customer touchpoints.
• Develop briefs and work with agencies from concept to execution.
• Support packaging, menus, gifting, signage, sales collateral and other touchpoints.

Skills

360° marketing

ATL marketing

BTL marketing

digital marketing

creative development

brand strategy

campaign management

project management

commercial orientation

Job description

Job Title: Assistant Manager – Marketing

Reports to:

Head of Marketing, Catering Collective

About Catering Collective

Catering Collective is a luxury catering and hospitality business delivering elevated culinary and event experiences across India and beyond.

The portfolio includes BlueSea Banquet, BlueSea Catering, Araya Bagh, Palace Halls, Pavitra and Donna Pattl, spanning luxury weddings, destination weddings, social celebrations, corporate events and bespoke catering experiences.

Role Overview

We are looking for a dynamic and hands-on Assistant Manager – Marketing to support the marketing and brand-building initiatives across the Catering Collective portfolio.

The ideal candidate will have a strong understanding of 360° marketing, with practical experience across ATL, BTL, experiential and digital, along with an understanding of creative development, Key Line Drawings (KLDs), packaging and physical brand touchpoints.

The role requires someone who can combine creative thinking with strong execution and commercial understanding, working closely with Marketing, Sales, Operations, Culinary and external agency partners.

Key Responsibilities

Brand & Marketing

• Support brand strategy and ensure consistent positioning and communication across BlueSea Banquet, BlueSea Catering, Araya Bagh, Palace Halls, Pavitra and Donna Pattl.
• Develop and execute integrated marketing campaigns across ATL, BTL, experiential and digital channels.
• Develop marketing calendars aligned with business objectives, seasonality, wedding and festive periods, corporate opportunities and key consumer moments.
• Ensure consistent brand expression across digital, print, outdoor, venue, event and customer touchpoints.

Creative & Campaign Development

• Develop clear creative briefs and work with agencies and creative partners from concept to execution.
• Understand and evaluate KLDs, key visuals, campaign identities, layouts and brand assets.
• Support development of packaging, menus, gifting, signage, sales collateral and other physical brand touchpoints.
• Ensure creative work is aligned to the brand, campaign objective and target audience.

Digital, Content & Experiential

• Support digital and social media strategy, content planning and performance-led campaigns.
• Develop storytelling around culinary innovation, weddings, venues, experiences and service excellence.
• Conceptualise and execute experiential activations, tastings, showcases, partnerships and events that build brand engagement and business opportunities.

Sales & Business Impact

• Partner with Sales to develop marketing initiatives that generate qualified enquiries and support bookings.
• Develop effective pitch decks, concept presentations, proposals and sales collateral.
• Track campaign performance across reach, engagement, enquiries, lead quality, conversion and business contribution.

PR & Partnerships

• Support PR, influencer, partnership and collaboration initiatives that enhance brand visibility and relevance.
• Identify opportunities across luxury, lifestyle, hospitality, weddings and corporate ecosystems.

Ideal Candidate

• 4–7 years of experience in marketing, preferably in hospitality, catering, F&B, luxury, lifestyle, events or weddings.
• Hands-on understanding of ATL, BTL, experiential and digital marketing.
• Experience working on campaigns from concept and creative development through to execution.
• Good understanding of KLDs, key visuals, packaging and brand communication.
• Strong creative judgement, attention to detail and project management skills.
• Comfortable working with agencies, vendors and cross-functional teams.
• Strong commercial orientation and understanding of how marketing contributes to leads, bookings and brand growth.

Success Metrics

• Strong and consistent brand execution across the portfolio.
• Effective execution of integrated marketing campaigns.
• Growth in qualified enquiries and marketing-led opportunities.
• Contribution to bookings and business growth.Improved digital engagement, visibility and conversion.Successful execution of experiential initiatives, partnerships and creative assets.