Assistant Manager - Thematic Insights

EY; Gurugram District, Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

EY in India is seeking an experienced Market Research professional to develop and execute strategies identifying FMCG trends and opportunities. You will analyze primary and secondary data to generate consumer insights and collaborate with cross-functional teams to translate findings into impactful campaigns.

The role requires 6-10 years in market research within FMCG, with strong qualitative and quantitative methods and the ability to apply regression and clustering techniques to complex data

Qualifications

• 6-10 years of experience in market research or a related field within the FMCG industry.
• Strong understanding of qualitative & quantitative research methods for insight generation.
• Ability to analyze complex data sets using statistical tools such as regression analysis or clustering algorithms.

Responsibilities

• Develop and execute market research strategies to identify trends, opportunities, and challenges in the FMCG industry.
• Analyze data from various sources (primary & secondary) to generate insights on consumer behavior, preferences, and pain points.
• Collaborate with cross-functional teams to develop marketing campaigns that drive business growth through effective communication of insights.
• Stay up-to-date with industry trends and competitor activity to inform strategic decision-making.

Skills

Market research

Data analysis

Cross-functional collaboration

Qualitative & quantitative methods

Tools

Regression analysis

Clustering algorithms

Job description

Roles and Responsibilities :

• Develop and execute market research strategies to identify trends, opportunities, and challenges in the FMCG industry.
• Analyze data from various sources (primary & secondary) to generate insights on consumer behavior, preferences, and pain points.
• Collaborate with cross-functional teams to develop marketing campaigns that drive business growth through effective communication of insights.
• Stay up-to-date with industry trends and competitor activity to inform strategic decision-making.

Job Requirements :

• 6-10 years of experience in market research or a related field within the FMCG industry.
• Strong understanding of qualitative & quantitative research methods for insight generation.
• Ability to analyze complex data sets using statistical tools such as regression analysis or clustering algorithms.