QUALITATIVE

Its All About People (itaap); Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Its All About People (itaap) in Bengaluru is seeking a senior research professional to lead qualitative research initiatives in the FMCG sector. You will gather consumer insights, analyze diverse data sources, and translate findings into actionable marketing recommendations.

You will collaborate with marketing and product teams to implement research-driven solutions, driving growth and improving customer engagement. An extensive track record in FMCG insights is essential.

Qualifications

• 9-15 years of experience in a similar role within the FMCG industry.
• Strong understanding of qualitative research methods (surveys, focus groups) and ability to analyze large datasets.
• Excellent client management skills with ability to communicate complex insights effectively.
• Proven track record of delivering high-quality results that drive business outcomes.

Responsibilities

• Conduct qualitative research to gather insights on consumer behavior, preferences, and pain points in the FMCG industry.
• Analyze data from surveys and focus groups to identify trends informing marketing strategies.
• Develop actionable recommendations from research findings to drive business growth and improve customer engagement.
• Collaborate with cross‑functional teams (marketing, product development) to implement research‑driven solutions.

Skills

Qualitative research

Data analysis

Client management

Communication of insights

Cross-functional collaboration

Job description

Roles and Responsibilities :

• Conduct qualitative research to gather insights on consumer behavior, preferences, and pain points in the FMCG industry.
• Analyze data from various sources (e.g., surveys, focus groups) to identify trends and patterns that inform marketing strategies.
• Develop actionable recommendations based on research findings to drive business growth and improve customer engagement.
• Collaborate with cross‑functional teams (marketing, product development) to implement research‑driven solutions.

Job Requirements :

• 9-15 years of experience in a similar role within the FMCG industry.
• Strong understanding of qualitative research methods (surveys, focus groups) and ability to analyze large datasets.
• Excellent client management skills with ability to communicate complex insights effectively.
• Proven track record of delivering high-quality results that drive business outcomes.