Insights Analyst - FMCG CPG

Weekday AI (YC W21); India; On-site; INR 1,900,000 - 3,500,000; Full time

Job summary

Weekday AI (YC W21) is seeking an experienced Insights Analyst - FMCG/CPG to lead consumer and market insights initiatives that support brand strategy, category growth, commercial planning, and business decision-making.

The ideal candidate will have 9+ years of hands-on expertise in FMCG/CPG insights, with experience using syndicated and panel data from NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData. Translate complex data into actionable business recommendations.

Qualifications

• 9+ years of experience in consumer insights, market research, market intelligence, category analytics, or a related FMCG/CPG analytics function.
• Hands-on expertise in FMCG / CPG Consumer & Market Insights.
• Experience with syndicated data and market measurement datasets.
• Strong working knowledge of platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, GlobalData, or equivalent market intelligence platforms.
• Expertise in brand and category analytics, including market share, growth, penetration, pricing, distribution, and competitive analysis.
• Good understanding of FMCG/CPG consumer behaviour, shopper dynamics, category structures, and market trends.
• Ability to translate large and complex datasets into clear, commercially relevant insights and recommendations.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Experience developing senior-management presentations, dashboards, and insight storytelling.
• Strong stakeholder-management and communication skills with the ability to influence business decisions through data and insights.
• Commercially minded approach with a strong understanding of how consumer and market insights translate into business growth.
• Advanced proficiency in Excel and PowerPoint; experience with BI and analytics tools is an advantage.
• Ability to manage multiple insight projects, priorities, and stakeholders independently.
• Strong presentation and storytelling skills, with the ability to communicate analytical findings clearly to non-technical audiences.
• Experience working with global or multi-market FMCG/CPG businesses will be an advantage.

Responsibilities

• Lead consumer and market insights projects across FMCG / CPG categories and brands.
• Analyse syndicated and panel data from platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData.
• Conduct detailed brand and category analytics to identify market trends, growth drivers, risks, and opportunities.
• Analyse market size, market share, category growth, brand performance, pricing, distribution, penetration, frequency, and competitive dynamics.
• Evaluate consumer and shopper behaviour using panel and syndicated datasets.
• Identify changes in consumer preferences, purchasing behaviour, category dynamics, and competitive positioning.
• Develop actionable insights to support brand strategy, category development, portfolio decisions, and commercial planning.
• Conduct competitor and market benchmarking to understand relative brand and category performance.
• Analyse historical trends and develop forward-looking perspectives on market and consumer developments.
• Translate complex datasets into clear business narratives, strategic insights, and recommendations.
• Prepare executive-level presentations, dashboards, reports, and insight summaries for senior stakeholders.
• Partner with Marketing, Sales, Category, Brand, Strategy, and Commercial teams to understand business questions and develop relevant analytical solutions.
• Support brand performance reviews, category reviews, business planning, and strategic decision-making.
• Develop frameworks and analytical approaches to answer complex consumer and market questions.
• Validate data quality, investigate anomalies, and ensure analytical outputs are accurate and reliable.
• Track key FMCG/CPG market indicators and emerging consumer trends.
• Identify opportunities for growth through category expansion, brand development, consumer segmentation, pricing, distribution, and portfolio optimisation.
• Communicate insights effectively to both analytical and non-technical stakeholders.
• Contribute to building best practices for consumer and market intelligence across the organisation.

Job description

Job Description

This role is for one of the Weekdays clients

Salary range: Rs 19-35 LPA

Experience: 9+ yrs

Location: India

Job Type: Full-time

We are looking for an experienced Insights Analyst - FMCG / CPG to lead consumer and market insights initiatives that support brand strategy, category growth, commercial planning, and business decision-making.

The ideal candidate will have strong expertise in FMCG / CPG Consumer & Market Insights, with hands-on experience working with syndicated and panel data from platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData. The role requires a strong understanding of brand and category analytics, market trends, consumer behaviour, competitive dynamics, and the ability to translate complex data into clear, actionable business recommendations.

KEY RESPONSIBILITIES

• Lead consumer and market insights projects across FMCG / CPG categories and brands.
• Analyse syndicated and panel data from platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, and GlobalData.
• Conduct detailed brand and category analytics to identify market trends, growth drivers, risks, and opportunities.
• Analyse market size, market share, category growth, brand performance, pricing, distribution, penetration, frequency, and competitive dynamics.
• Evaluate consumer and shopper behaviour using panel and syndicated datasets.
• Identify changes in consumer preferences, purchasing behaviour, category dynamics, and competitive positioning.
• Develop actionable insights to support brand strategy, category development, portfolio decisions, and commercial planning.
• Conduct competitor and market benchmarking to understand relative brand and category performance.
• Analyse historical trends and develop forward-looking perspectives on market and consumer developments.
• Translate complex datasets into clear business narratives, strategic insights, and recommendations.
• Prepare executive-level presentations, dashboards, reports, and insight summaries for senior stakeholders.
• Partner with Marketing, Sales, Category, Brand, Strategy, and Commercial teams to understand business questions and develop relevant analytical solutions.
• Support brand performance reviews, category reviews, business planning, and strategic decision-making.
• Develop frameworks and analytical approaches to answer complex consumer and market questions.
• Validate data quality, investigate anomalies, and ensure analytical outputs are accurate and reliable.
• Track key FMCG/CPG market indicators and emerging consumer trends.
• Identify opportunities for growth through category expansion, brand development, consumer segmentation, pricing, distribution, and portfolio optimisation.
• Communicate insights effectively to both analytical and non-technical stakeholders.
• Contribute to building best practices for consumer and market intelligence across the organisation.

WHAT MAKES YOU A GREAT FIT

• 9+ years of experience in consumer insights, market research, market intelligence, category analytics, or a related FMCG/CPG analytics function.
• Strong hands-on expertise in FMCG / CPG Consumer & Market Insights.
• Proven experience working with syndicated data, consumer panel data, and market measurement datasets.
• Strong working knowledge of platforms such as NielsenIQ, IRI Unify+, Kantar Worldpanel, GlobalData, or equivalent market intelligence platforms.
• Strong expertise in brand and category analytics, including market share, growth, penetration, pricing, distribution, and competitive analysis.
• Good understanding of FMCG/CPG consumer behaviour, shopper dynamics, category structures, and market trends.
• Ability to translate large and complex datasets into clear, commercially relevant insights and recommendations.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Experience developing senior-management presentations, dashboards, and insight storytelling.
• Strong stakeholder-management and communication skills with the ability to influence business decisions through data and insights.
• Commercially minded approach with a strong understanding of how consumer and market insights translate into business growth.
• Advanced proficiency in Excel and PowerPoint; experience with BI and analytics tools is an advantage.
• Ability to manage multiple insight projects, priorities, and stakeholders independently.
• Strong presentation and storytelling skills, with the ability to communicate analytical findings clearly to non-technical audiences.
• Experience working with global or multi-market FMCG/CPG businesses will be an advantage.