Market Research Analyst

Perfetti Van Melle; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Perfetti Van Melle in India invites a market research professional to build and consolidate consumer insights within the marketing team, driving a culture of consumer centricity to solve business challenges.

The role involves analyzing consumer data, leveraging Nielsen retail audit panels, and producing monthly reports to identify growth opportunities and inform brand strategy across categories.

Qualifications

• MBA/ PGDM from Premier Institute.
• 7-9 years of experience in Market Research with substantial exposure in the quantitative domain.

Responsibilities

• Uncover commercial insights to create a competitive advantage through consumer and market understanding.
• Analyze consumer research and secondary data to identify insights, trends, and implications that add value to strategic and tactical initiatives.
• Adept with the Nielsen retail audit panel and brand health tracking; drive data analysis, trends and monthly reporting.
• Monthly reporting with accuracy and timeliness; analyze data and provide insights to leadership and marketing teams.
• Own research design, sample design, and application of outputs to business decisions; collaborate with agencies.
• Support strategic projects like shoppers, segmentation, and ongoing business reviews.

Skills

Consumer insights

Data analysis

Market research

Data visualization

Education

MBA/PGDM

Tools

Nielsen

Data visualization tools

Job description

Term: 1 Year - Contractual Role

Objective

This position is responsible for building, consolidating and leveraging consumer insights within the marketing team to maintain a culture of consumer centricity for solving key business challenges.

Areas of responsibility

Uncover commercial insights to create a competitive advantage through consumer and market understanding.

Analyze consumer research and secondary data to identify insights, trends, and implications that add value to the design and implementation of strategic as well as tactical business initiatives.

Adept with the Nielsen retail audit panel and brand health tracking and self-reliant to drive data analysis, trends and monthly reporting:

• Monthly reporting- Diligently, accurately and timely
• Analyzing data & providing insights to leadership & marketing team
• Ability to handle data analytics and visualizations tools
• Executing annual Brand Reviews with the agencies to diagnose the current category & brand performance and mapping opportunities for growth

Working closely with the Marketing Team and the agency partners to drive quantitative and qualitative researches with agility

• Understanding the business context from the marketing team to design the research and methodology to address the objective
• Owns different aspects of research including sample design, research process and application of research output onto the business.
• Collaborate with agencies for a suitable approach & proposal and implementation of research, analysis and reporting
• The above could include product tests, comms tests, ad-hoc qualitative tests

Working closely with Associate Head MR on strategic projects like shoppers, segmentation etc. and handling on-going business reviews.

Key Performance Indicators

• Across research facets as mentioned above, handling multiple agencies, brand teams & cross functional teams and ensuring effective & efficient work management without impacting quality of deliverable as well as timelines.
• Actively engaging and challenging key stakeholders through interpreting complex information and data.
• Demonstrates strong interpersonal skills to influence cross-functional teams and leadership to impact decision-making; Willingness to "have an opinion" backed up by insight and analytics and the confidence to influence team members in meetings and one to one basis.
• Understanding of consumer & shopper to stimulate initiatives & participate + contribute in strategic discussions.
• Understanding of portfolio and brand strategy along with NPD pipeline.
• Ensuring on-going work is not impacted at the time of key business reviews.

Qualification

• MBA/ PGDM from Premier Institute
• 7-9 years of experience in Market Research with substantial exposure in the quantitative domain