Principal Analyst - GBS Commercial

AB InBev GCC India; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading global beverage company seeks a Principal Analyst – GBS Commercial in Bengaluru, India. The successful candidate will drive Marketing Insights through analytical projects and collaborate with teams for timely service delivery. Requires over 5 years of experience in FMCG or Retail Insights, with strong analytical skills and proficiency in Excel and Power BI. This full-time role offers opportunities to lead strategic projects and automate processes.

Qualifications

• 5+ years of experience in FMCG, Retail Insights & analytics or consulting.
• Experience managing multiple data sources.
• Strong mix of Business Context, Data, and Technology skills.

Responsibilities

• Design and drive solutions to business issues.
• Lead continuous brand tracking survey.
• Perform deep dives into various data sources.
• Interpret and present data in a storytelling format.
• Drive automation and process improvements.

Skills

Advanced MS Excel

PowerPoint

Power BI

Statistical knowledge

Python

SQL

Education

Graduate/Masters in Business, Marketing, Analytics

Job description

Job Title: Principal Analyst – GBS Commercial

Reporting to: Manager-Marketing Insights

Overview

This role is responsible for driving quality & timely service delivery in Marketing Insights (Consumer and Shopper Insights) by collaboratively working with the offshore and in-country teams for all research studies and ad-hoc request support. The task is to create value through analytical projects combining deep category expertise and research knowledge.

Responsibilities

• Design and drive solutions to business issues:
• Leading the continuous brand tracking survey for all the reporting requirements
• Performing Deep dives for Business Issues: Connecting dots of various data sources - Brand Health, Panel, Social Media, Sales data from Nielsen etc.
• Perform Strategic/Special Projects: Projects run for meeting long terms goals which are not the usual tracking reports.
• Consolidation MKT & Commercial: cross functional portfolio analytical projects (HH panel – Nielsen – Survey)
• Role to perform request execution, gather analysis / interpretation / learnings out of the data, share the data request output with Brand/Insights team & close the Request.
• Requires analyst to investigate the hypothesis received from business by looking into various data sources such as Brand Health, Panel, Social Media, Sales data from Nielsen etc.
• Automation & Process Transformation: Drive continuous improvement initiatives across Insights process. Drive standardization and automation of process to drive efficiencies
• Interpret and present data/reports in an easy to ‘read and comprehend’ storytelling manner.

Devise long-term development strategies for brand health by benchmarking and creating best in class.

Timeline Definition for Ad-hoc business issue

• Independently decide Time Estimation and Timeline Definition for every approved Request
• Responsible for communicating timelines to the Brand/Insights team

Qualifications, Experience, Skills

Level of educational attainment required:

• Graduate/Masters in the field of Business, Marketing, Analytics, or other equivalent degree or work experience

Previous work experience required:

• 5 years + of professional experience with prior experience in FMCG, Retail Insights & analytics or consulting companies
• Ideal candidate should have right mix of Business Context, Data and Technology skills.
• Prior experience in managing and working with multiple data sources.
• 5 years + with relevant experience in market research and analytics
• Experience in liaising with multiple vendors/agencies/stakeholders

Technical skills required:

• Advanced MS Excel, PowerPoint (Must Have)
• Advanced Visual management: Power BI (Must Have)
• Statistical knowledge for deep diving data (Must Have)
• Python (Good To Have)
• SQL (Good To Have)

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services