Assistant Manager - Social Media Marketing

Walplast Products; Bengaluru; On-site; INR 300,000 - 520,000; Full time

Job summary

Walplast Products in Bengaluru is seeking a Social Media Marketing specialist to plan and execute comprehensive campaigns across ATL/BTL channels. The role involves driving distributor activities, market activations, and product promotions from a Bengaluru base.

The candidate will develop social media initiatives, support launches, coordinate with sales teams and agencies, and monitor ROI and budgets to optimize campaigns. Kannada fluency is mandatory for regional communication.

Qualifications

• Relevant experience in Social Media Marketing.
• Strong communication and execution skills.
• Kannada proficiency is mandatory.

Responsibilities

• Plan and execute ATL & BTL marketing campaigns.
• Drive dealer/distributor activities, market activations, events and product promotions.
• Develop and manage Social Media Marketing initiatives and content.
• Support brand-building, product launches and regional marketing activities.
• Coordinate with Sales teams, agencies and external vendors.
• Track campaign performance, budgets and ROI.
• Conduct competitor and market analysis.

Skills

Social Media Marketing

Communication

Execution

Job description

Role & responsibilities

• Plan and execute ATL & BTL marketing campaigns.
• Drive dealer/distributor activities, market activations, events and product promotions.
• Develop and manage Social Media Marketing initiatives and content.
• Support brand-building, product launches and regional marketing activities.
• Coordinate with Sales teams, agencies and external vendors.
• Track campaign performance, budgets and ROI.
• Conduct competitor and market analysis.

Preferred candidate profile

• Relevant experience in Social Media Marketing, preferably in Tile Adhesives / Building Materials/ Construction chemical industry
• Strong communication and execution skills.
• Kannada proficiency is mandatory.