ATL Advertising & Event Management

Eicher Tractors; Dadri; On-site; INR 700,000 - 900,000; Full time

Job summary

Eicher Tractors is seeking an ATL Advertising & Event Management professional to plan and execute comprehensive advertising strategies and manage large-format brand events, dealer conferences, and product launches across India.

The role requires developing annual ATL calendars, coordinating with creative and media partners, and overseeing nationwide events from teaser to live demonstrations while ensuring brand consistency and cost control.

Responsibilities

• Develop and execute the annual ATL calendar, product launch campaigns, and media deployment strategies aligned with business seasonality and peak agricultural cycles.
• Manage end-to-end creative development and media planning across TV, print, radio, cinema, and rural/mandi-level out-of-home (OOH) innovations.
• Author detailed creative briefs and collaborate with creative agencies, media agencies, production houses, and printing vendors.
• Conceptualise and execute high-scale network events, including annual dealer and service conferences, zonal meets, and customer-centric tractor melas.
• Orchestrate new product launches from the teaser phase to physical reveals, product displays, and live field demonstration tracks.
• Manage the annual ATL and events budgets, control operational costs, and handle vendor negotiations, purchase orders, and bill closures.
• Ensure 100% brand consistency, legal compliance, and guideline adherence across all public creatives, advertising touchpoints, and on-ground event materials.
• Evaluate campaign performance and event ROI by tracking brand metrics, dealer feedback, sales data, footfalls, lead generation, and dealer satisfaction scores.
• Coordinate cross-functionally with product marketing, field BTL teams, digital teams, sales leadership, and corporate communications to deliver unified marketing campaigns.
• Deliver localized marketing support by creating editable advertising templates for dealer-level adoption.
• Oversee on-ground event operations across India, including vendor briefings, safety standards, security planning, regional permissions, and contingency protocols.

Job description

Job Summary

The ATL Advertising & Event Management role is responsible for planning and executing comprehensive Above-The-Line (ATL) advertising strategies and managing large-format brand events, dealer conferences, and product launches to build brand salience, drive customer consideration, and support tractor portfolio sales across India.

Role & responsibilities

• Develop and execute the annual ATL calendar, product launch campaigns, and media deployment strategies aligned with business seasonality and peak agricultural cycles.
• Manage end-to-end creative development and media planning across TV, print, radio, cinema, and rural/mandi-level out-of-home (OOH) innovations.
• Author detailed creative briefs and collaborate with creative agencies, media agencies, production houses, and printing vendors.
• Conceptualise and execute high-scale network events, including annual dealer and service conferences, zonal meets, and customer-centric tractor melas.
• Orchestrate new product launches from the teaser phase to physical reveals, product displays, and live field demonstration tracks.
• Manage the annual ATL and events budgets, control operational costs, and handle vendor negotiations, purchase orders, and bill closures.
• Ensure 100% brand consistency, legal compliance, and guideline adherence across all public creatives, advertising touchpoints, and on-ground event materials.
• Evaluate campaign performance and event ROI by tracking brand metrics, dealer feedback, sales data, footfalls, lead generation, and dealer satisfaction scores.
• Coordinate cross-functionally with product marketing, field BTL teams, digital teams, sales leadership, and corporate communications to deliver unified marketing campaigns.
• Deliver localized marketing support by creating editable advertising templates for dealer-level adoption.
• Oversee on-ground event operations across India, including vendor briefings, safety standards, security planning, regional permissions, and contingency protocols.