Assistant Manager/Deputy manager-Marketing

Walplast Products; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Walplast Products seeks a marketing professional to develop and execute ATL, BTL, and social media strategies aligned with business objectives. Plan brand campaigns, activations, events, and promotional activities to drive market visibility and brand equity.

You will lead digital and social media initiatives, conduct market, customer, and competitor analysis to identify growth opportunities, and coordinate with internal teams, agencies, and vendors to deliver campaigns on time and measure ROI.

Qualifications

• Kannada language proficiency is required.

Responsibilities

• Develop and execute ATL, BTL, and Social Media Marketing strategies aligned with business objectives.
• Plan and manage brand campaigns, activations, events, and promotional activities to drive market visibility.
• Lead digital and social media initiatives to enhance brand awareness and customer engagement.
• Conduct market, customer, and competitor analysis to identify growth opportunities.
• Coordinate with internal teams, agencies, and vendors for effective and timely campaign execution.
• Track marketing performance, analyze ROI, and recommend initiatives to support business growth and brand building.

Skills

Kannada language

Job description

Role & responsibilities

• Develop and execute ATL, BTL, and Social Media Marketing strategies aligned with business objectives.
• Plan and manage brand campaigns, activations, events, and promotional activities to drive market visibility.
• Lead digital and social media initiatives to enhance brand awareness and customer engagement.
• Conduct market, customer, and competitor analysis to identify growth opportunities.
• Coordinate with internal teams, agencies, and vendors for effective and timely campaign execution.
• Track marketing performance, analyze ROI, and recommend initiatives to support business growth and brand building.

Preferred candidate profile

Candidate must known Kannada language.