Assistant Manager - Process Training - Ads & Campaigns

WNS Holdings; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

WNS Holdings is seeking an experienced Training Lead to design, deliver, and continuously improve Ads training programs for campaign optimization and platform strategy. You will oversee onboarding of new hires, monitor training effectiveness, mentor trainers, and partner with client services to align KPIs and outcomes across teams.

The role requires strong communication, leadership, and a data-informed approach to drive engagement, reduce attrition, and elevate overall campaign performance

Qualifications

• Experience as a trainer or training leader in digital marketing.
• Ability to manage end-to-end training processes and performance tracking.
• Coaching for behavioral, technical, and performance improvements.

Responsibilities

• Design, deliver, and continuously improve training programs for Ads and Campaigns.
• Lead onboarding and training for new hires, ensuring a smooth transition.
• Analyze team performance data to identify gaps and improve ROAS and Quality Score.
• Provide mentorship and guidance to trainers, fostering continuous learning.
• Collaborate with operations and client teams to align training objectives with KPIs.

Skills

Ads platforms

Analytics tools

Campaign metrics

Training leadership

End-to-end training

People management

Cross-functional leadership

Communication

Storytelling

Adaptability

Results oriented

Time management

Innovative mindset

Education

Bachelor's Degree

Tools

Google Analytics

Data Studio

Job description

Key Responsibilities

1. Training and Development

• Design, deliver, and continuously improve training programs for Ads & Campaigns, focusing on advanced product features, campaign optimization, and platform-specific strategies.
• Develop training modules that highlight the unique features and advantages of Ads.
• Collaborate with subject matter experts to ensure accuracy, relevance, and alignment of training materials with industry best practices.

2. New Hire Management

• Lead onboarding and training for new hires, ensuring a smooth transition into the Ads ecosystem.
• Monitor and evaluate the performance of new hires during their initial training period, providing targeted coaching and support as needed.
• Develop retention strategies to improve engagement and reduce attrition among new hires.

3. Performance Improvement

• Analyze team performance data to identify quartile trends and skill gaps, creating customized training solutions to elevate performance.
• Implement advanced coaching techniques to improve individual and team metrics, including Quality Score, Return on Ad Spend (ROAS), and overall campaign effectiveness.
• Collaborate with quality and operations teams to align training initiatives with client expectations and KPIs.

4. Leadership and Mentorship

• Provide mentorship and guidance to trainers and team members, fostering a culture of continuous learning and growth.
• Lead by example in adopting Ads best practices, staying updated on industry trends, and maintaining a high standard of professionalism.

5. Soft Skills and Stakeholder Engagement

• Exhibit exceptional communication, interpersonal, and presentation skills to deliver impactful training sessions.
• Act as a liaison between training, operations, and client teams, ensuring alignment on training objectives and business priorities.
• Address and resolve challenges in a proactive, collaborative manner, maintaining a positive working environment.

6. Training Innovation

• Leverage technology and tools to enhance training delivery, such as interactive e-learning platforms, simulations, and gamification.
• Regularly update training programs to reflect changes in Ads policies, features, and market trends.
• Foster creativity and engagement in training sessions to ensure high retention and application of learning.

Required Skills and Qualifications

1. Technical and Domain Expertise

• Comprehensive understanding of Ads, including Search, Display, Shopping, YouTube, and App campaigns.
• Familiarity with other digital marketing platforms (e.g., Facebook Ads, LinkedIn Ads, Bing Ads) and their differentiators.
• Experience with campaign performance metrics, analytics tools (e.g., Analytics, Data Studio), and optimization techniques.

2. Training and Coaching Experience

• Minimum of 3-5 years of experience as a trainer or in a training leadership role, preferably within the digital marketing domain.
• Proven ability to manage end-to-end training processes, from content creation to delivery and performance tracking.
• Expertise in coaching for behavioral, technical, and performance improvements.

3. Leadership and Team Management

• Strong people management skills, with experience in mentoring and developing trainers or team members.
• Ability to lead cross-functional teams and drive collaboration to achieve shared goals.

4. Soft Skills

• Excellent communication, presentation, and storytelling skills.
• Strong problem-solving, critical thinking, and adaptability.
• High emotional intelligence and the ability to inspire and motivate others.

5. Other Essential Qualities

• Results-oriented with a focus on continuous improvement and achieving training objectives.
• Strong organizational and time-management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Innovative mindset, always seeking new ways to enhance training programs and processes.

Qualification

Bachelor's Degree

• Experience with campaign performance metrics, analytics tools (e.g., Google Analytics, Data Studio), and optimization techniques