Assistant Manager Performance Marketing

Nykaa; Mumbai; On-site; INR 600,000 - 840,000; Full time

Job summary

Nykaa is seeking a Performance Marketing Specialist to join our growth marketing team. You will manage Google and Meta campaigns, build full-funnel strategies, and optimize ROI. The role requires hands-on advertising experience, strong analytics, and collaboration with analytics, creative, product and category teams.

You will analyze data, run experiments, and drive high-quality traffic and conversions across Nykaa’s online platforms. A data-driven, fast-paced mindset is essential.

Qualifications

• 1–5 years of experience in performance marketing.
• Hands-on with Google Ads and Meta Ads Manager.
• Experience with analytics tools for tracking and attribution.
• Ability to derive insights and optimize campaigns.
• Affiliate partnerships experience is a plus.
• Strong stakeholder management in fast-paced environments.

Responsibilities

• Plan, launch, and optimize Google and Meta campaigns.
• Build full-funnel paid media strategies.
• Conduct keyword research and audience segmentation.
• Monitor performance metrics daily (CTR, CVR, CPA, ROAS).
• A/B test creatives and audiences; adjust budgets.
• Deliver performance reports with actionable insights.
• Collaborate with analytics, creative, product teams.
• Stay updated on industry trends.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Affiliate management

Stakeholder management

Tools

Google Analytics

AppsFlyer

Branch

Job description

Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.

Job Description :

• Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
• Build full-funnel paid media strategies aligning with marketing and business goals.
• Conduct extensive keyword research and audience segmentation to drive relevant traffic.

2. Performance Optimization

• Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
• A/B test creatives, ad copies, and audience segments for continuous improvement.
• Manage campaign budgets and pacing to maximize efficiency and impact.

3. Reporting & Analysis

• Deliver campaign performance reports with actionable insights.
• Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
• Collaborate with analytics teams to deep-dive into campaign data and improve performance.
• Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
• Share feedback on creative performance to design and content teams for ongoing improvement.
• Stay updated on industry trends, platform updates, and best practices.

Knowledge and Skill / Qualification Requirements :

• 1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
• Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.
• Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
• Ability to analyze data, derive insights, and implement optimization strategies.
• Experience in managing affiliates and strategic partnerships is a plus.
• Strong stakeholder management and ability to work in a fast-paced environment.