Assistant Manager- Performance Marketing

Exotic Mile; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

GOBOULT, a leading Indian consumer tech brand in wearables and audio, seeks an Assistant Manager for Performance Marketing to lead digital acquisition and D2C growth from Gurgaon (work from office). The role blends analytics with creative problem-solving and requires hands-on experience in the D2C landscape.

The candidate should have 1.5+ years post MBA or 4+ years post BTech from a Tier-1 institute, with expertise in Google/Meta Ads, GA4, and campaign optimization.

Qualifications

• MBA or BTech from a Tier-1 institute preferred.
• Experience with D2C-first brands (consumer electronics, lifestyle or e-commerce) preferred.
• Expertise in performance marketing platforms (Google Ads, Meta Ads) and analytics/optimization.
• Demonstrated ability to meet growth targets and manage significant marketing budgets.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and Affiliate channels.
• Manage budgets with a focus on ROI, CAC, ROAS, LTV and conversion funnel metrics.
• Collaborate with creative and product teams to deliver impactful ad creatives and high-converting landing pages.
• Conduct regular A/B testing, campaign scaling, and data-driven optimization.
• Drive holistic D2C growth for boultaudio.com and app, improving traffic, conversion, and revenue.

Skills

Performance marketing

Data-driven

Team leadership

Cross-functional collaboration

Education

MBA

BTech

Tools

Google Ads

Meta Ads

GA4

GTM

Job description

Job Title: Assistant Manager - Performance Marketing

Location: Gurgaon (Work from Office)

Department: Marketing & Growth

Reporting to: D2C Lead

Experience: 1.5+ years post MBA or 4+ years post BTech

Education: Tier-1 College Preferred (IIM, IIT, ISB, NIT, FMS, etc.)

About GOBOULT:

GOBOULT is one of India's leading consumer tech brands, redefining the wearables and audio segment. Anchored in innovation and a digital-first D2C approach, we're on a mission to build a beloved lifestyle brand powered by data, design, and deep consumer insight.

Role Summary:

We are seeking a dynamic Performance Marketing Manager to lead our digital customer acquisition efforts and drive D2C platform growth. The ideal candidate should bring a rare blend of analytical expertise and creative problem-solving, with hands-on experience in the D2C landscape.

Key Responsibilities:

Performance Marketing & Acquisition:

• Plan, execute, and continually optimize paid campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, and Affiliate channels.
• Manage and track performance marketing budgets with a sharp focus on ROI, CAC, ROAS, LTV, and conversion funnel metrics.
• Liaise with creative and product teams to deliver impactful ad creatives and high-converting landing pages.
• Perform regular A/B testing, campaign scaling, and real-time optimization based on data insights.

D2C Growth & Ecommerce Management:

• Drive holistic growth for boultaudio.com and app: traffic, conversion rates, and revenue.
• Partner with design, tech, and product teams to enhance the user journey, AOV, cart-to purchase rates, and site performance.
• Own merchandising, product visibility, and on-site promotional strategy.
• Utilize CRM tools (email, SMS, push) to boost retention and repeat purchases using consumer data.

Analytics & Reporting:

• Develop and maintain marketing dashboards using tools such as Google Analytics (GA4), GTM, and -Meta Business Manager.
• Monitor and report campaign KPIs (daily, weekly, monthly) with actionable recommendations for leadership
• Extract insights from performance data to refine digital marketing and cross-functional strategies.

Team Leadership & Collaboration:

• Lead and mentor a team of performance marketers and analysts.
• Coordinate with external partners and agencies (when applicable) for campaign execution and alignment.

Who You Are:

• Highly data-driven and comfortable making decisions based on analytics.
• Thrive in fast-paced, high-growth environments with a strong execution mindset.
• Adapt quickly and manage multiple priorities efficiently.
• Have an eye for detail and the ability to balance strategic and operational thinking.

Qualifications:

• Minimum 1.5 years post MBA or 4 years post BTech from a Tier-1 institute.
• Previous experience with D2C-first brands (preferably in consumer electronics, lifestyle, or e-commerce).
• Expertise in performance marketing platforms (Google Ads, Meta Ads), analytics & optimisation.
• Demonstrated ability to meet growth targets and manage significant marketing budgets.
• Prior experience in team leadership and cross-functional collaboration.

Why Join BOULT?

• Direct exposure to founders and opportunity to drive impactful growth for a leading D2C brand.
• Ownership of key growth levers in a culture that rewards speed, innovation, and initiative.
• Competitive compensation, significant learning opportunities, and accelerated career growth.