Social Media Executive

Exotic Mile; Gurugram District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

GOBOULT in India seeks a seasoned Social Media Executive to own the day-to-day execution of the brand's social presence across platforms and help shape its voice online.

You'll collaborate with designers, video editors and the marketing team to create engaging content calendars, write compelling captions, track performance, and coordinate influencer campaigns with nano, micro and mid-tier creators while staying ahead of trends and cultural moments.

Qualifications

• 13 years of experience in Social Media and/or Influencer Marketing.
• Experience with D2C, consumer tech, lifestyle, fashion, beauty or youth-focused brands is a strong plus.
• Deep understanding of Instagram, YouTube, creator economy and internet culture.
• Strong copywriting and communication skills.
• Comfortable managing multiple campaigns simultaneously.
• Excellent coordination and stakeholder management skills.
• Data-driven mindset with the ability to interpret campaign metrics.
• Passion for consumer technology, music, gadgets and digital culture.

Responsibilities

• Plan, publish content across Instagram, YouTube, X, Facebook and emerging platforms.
• Collaborate with designers, video editors and the marketing team to execute engaging content calendars.
• Write compelling captions and copy that resonate with Gen Z and young millennials.
• Stay ahead of trends, memes and viral formats to keep the brand culturally relevant.
• Monitor community conversations and engage with followers to build an active brand community.
• Track content performance and suggest improvements based on analytics.
• Identify and onboard relevant creators across tech, lifestyle, fashion, gaming, fitness, music and entertainment.
• Build long-term relationships with influencers and creator agencies.
• Coordinate end-to-end influencer campaigns from outreach and negotiation to briefing, execution and reporting.
• Ensure creators deliver authentic, high-quality content aligned with GOBOULT's brand identity.
• Track campaign KPIs including reach, engagement, views, EMV and conversions.
• Build a strong pipeline of nano, micro and mid-tier creators for always-on collaborations.
• Support new product launches with creator-first and social-first campaigns.
• Coordinate content shoots, creator gifting, product seeding and campaign logistics.
• Work closely with performance marketing, brand marketing and ecommerce teams to ensure campaign alignment.
• Maintain campaign trackers, influencer databases and reporting dashboards.

Skills

Social media strategy

Influencer marketing

Copywriting

Analytics

Project coordination

Tools

Influencer marketing platforms

Content creation tools

Job description

About GOBOULT

GOBOULT is one of India's fastest-growing consumer technology brands, building audio and wearable products for a generation that expects more from design, performance, and style. We're not just selling earbuds or headphones; we're building a brand that young India wants to be a part of.

Our audience lives on Instagram before Google, discovers products through creators before ads, and values culture as much as technology. If you understand internet trends, creator culture, memes, music, and what makes content worth sharing, you'll fit right in.

What You'll Do

As a Social Media Executive, you'll own the day-to-day execution of GOBOULT's social presence across platforms while helping shape the brand's voice online.

Social Media

• Plan, schedule, and publish content across Instagram, YouTube, X, Facebook and emerging platforms.
• Work with designers, video editors and the marketing team to execute engaging content calendars.
• Write compelling captions and copy that resonate with Gen Z and young millennials.
• Stay ahead of trends, memes, audio trends and viral formats to keep the brand culturally relevant.
• Monitor community conversations and engage with followers to build an active brand community.
• Track content performance and suggest improvements based on analytics.

Influencer Marketing

• Identify and onboard relevant creators across tech, lifestyle, fashion, gaming, fitness, music and entertainment.
• Build long-term relationships with influencers and creator agencies.
• Coordinate end-to-end influencer campaigns from outreach and negotiation to briefing, execution and reporting.
• Ensure creators deliver authentic, high-quality content aligned with GOBOULT's brand identity.
• Track campaign KPIs including reach, engagement, views, EMV and conversions.
• Build a strong pipeline of nano, micro and mid-tier creators for always‑on collaborations.

Campaign Execution

• Support new product launches with creator‑first and social‑first campaigns.
• Coordinate content shoots, creator gifting, product seeding and campaign logistics.
• Work closely with performance marketing, brand marketing and ecommerce teams to ensure campaign alignment.
• Maintain campaign trackers, influencer databases and reporting dashboards.

What We're Looking For

• 13 years of experience in Social Media and/or Influencer Marketing.
• Experience working with D2C, consumer tech, lifestyle, fashion, beauty or youth‑focused brands is a strong plus.
• Deep understanding of Instagram, YouTube, creator economy and internet culture.
• Strong copywriting and communication skills.
• Comfortable managing multiple campaigns simultaneously.
• Excellent coordination and stakeholder management skills.
• Data‑driven mindset with the ability to interpret campaign metrics.
• Passion for consumer technology, music, gadgets and digital culture.

Bonus Points If You

• Have built or managed creator communities.
• Have experience using influencer marketing platforms.
• Can identify viral trends before everyone else.
• Have basic knowledge of content production or video editing.
• Love consumer electronics and stay updated with tech launches.

What Success Looks Like

• Social channels consistently produce engaging, trend‑driven content.
• Creator partnerships feel authentic and deliver measurable impact.
• Product launches generate strong organic conversations.
• GOBOULT remains culturally relevant and top‑of‑mind among young consumers.

Why Join GOBOULT?

• Work with one of India's fastest‑growing consumer tech brands.
• Be part of a young, ambitious and high‑energy team.
• Opportunity to build campaigns that millions of people see.
• Freedom to experiment, move fast and bring bold ideas to life.
• Learn directly from a fast‑scaling D2C brand operating at national scale.

If you're the kind of person who saves trending reels for inspiration, follows creators more closely than celebrities, knows what's going viral before it becomes mainstream, and can turn ideas into engaging content we’d love to hear from you.