Seo Executive

Words Kshetra; Ahmedabad District; On-site; INR 300,000 - 540,000; Full time

Job summary

Words Kshetra in Ahmedabad seeks an SEO Executive to lead on-page and off-page SEO for international sites. You will manage guest posting, outreach, and content promotion while aligning with Google guidelines and EEAT principles.

The role involves backlink analysis, competitor research, and digital PR, with collaboration across content and marketing teams. AI-driven workflows are part of daily operations.

Qualifications

• Strong knowledge of on-page and off-page SEO practices.
• Experience with international SEO projects is a plus.
• Ability to perform backlink analysis and competitor research.
• Excellent communication and organisational skills.

Responsibilities

• Acquire high-quality backlinks through guest posting and outreach.
• Build relationships with publishers and influencers.
• Conduct competitor backlink analysis and identify opportunities.
• Support digital PR initiatives and local citation building.
• Monitor backlink quality and campaign performance using SEO tools.
• Optimise meta titles/descriptions and internal linking.
• Improve site architecture, crawlability, and structured data.
• Collaborate with writers to optimise blogs and product pages.
• Utilise AI tools for outreach, reporting, and automation workflows.
• Monitor keyword rankings and organic traffic growth.

Skills

SEO Fundamentals

Guest Posting

Outreach & PR

Analytics

Tools

Ahrefs

SEMrush

Moz

Google Analytics

Job description

Ahmedabad-SEO-Fresher to Experienced

We are seeking a motivated SEO Executive to enhance both our on page and off page SEO strategies across international websites. The role demands expertise in guest posting, link insertion, digital outreach, content promotion, backlink analysis, competitor research, and digital PR, with a strong grasp of Google guidelines, EEAT principles, and AIdriven SEO workflows.

Responsibilities

OffPage SEO

• Acquire highquality backlinks through guest posting, niche edits, and contextual placements.


• Build and maintain relationships with publishers, bloggers, and industry influencers.


• Execute outreach campaigns, manage publisher databases, and improve response rates.


• Conduct competitor backlink and keyword analysis to identify new opportunities.


• Support digital PR initiatives, brand mentions, and local SEO citation building.


• Monitor backlink quality, retention, and campaign performance with tools like Ahrefs, SEMrush, Moz, and Google Analytics.

OnPage SEO

• Optimise meta titles, descriptions, headers, and content for target keywords.


• Improve site architecture, internal linking, and crawlability.


• Conduct technical SEO audits (site speed, mobile responsiveness, indexation issues).


• Implement structured data/schema markup for enhanced SERP visibility.


• Ensure content aligns with EEAT principles and Googles quality guidelines.


• Collaborate with content writers to optimise blogs, landing pages, and product pages.


• Monitor keyword rankings and organic traffic growth.


• Develop SEO friendly content strategies aligned with target audience and business goals.


• Conduct keyword research to guide content topics and improve organic visibility.


• Edit and proofread content to maintain clarity, accuracy, and consistency.

Automation & AI Integration

• Utilise AI tools for backlink research, prospecting, outreach personalisation, and reporting.


• Assist in implementing SEO automation workflows using platforms such as N8N, Zapier, Make, and similar tools.


• Build AIdriven strategies to streamline link acquisition and campaign execution.


• Monitor AI Overview, AI Search, and LLM visibility opportunities to align with Googles evolving AIdriven search ecosystem.


• Leverage AIassisted processes for opportunity identification, campaign management, and performance optimisation.

Digital PR & Brand Mentions

• Monitor online brand mentions and convert them into backlinks.


• Support digital PR initiatives and media outreach campaigns.


• Identify opportunities for editorial coverage and industry publications.


• Assist in improving brand authority through strategic online visibility.

Local SEO & Citation Building

• Build and manage local citations and business listings.


• Ensure NAP consistency across directories.


• Identify industryspecific directory opportunities.


• Support local SEO campaigns where applicable.

Requirements

• Strong knowledge of onpage and offpage SEO, with ethical linkbuilding practices.


• Excellent communication, negotiation, and organisational skills.


• Experience with international SEO projects; certifications are a plus.