Assistant Manager : Merchandising & Business Development

Tractors and Farm Equipment (TAFE); Chennai District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Tractors and Farm Equipment (TAFE) invites a professional to lead the growth of TAFE Tribe Merchandise through strategic merchandising, business development, and on-ground execution. You will manage product portfolios, expand vendor networks, strengthen partnerships, and set pricing to build a scalable and profitable model.

You will collaborate with internal teams, dealers, and partners to create strong distribution channels, improve customer experience, and implement technology-driven solutions

Qualifications

• Strong experience in product merchandising, business development, and sales management.
• Proven ability to build and manage offline/ online stores and networks.
• Experience in vendor management, procurement, and pricing strategies.
• Understanding of product lifecycle management and portfolio expansion.
• Exposure to digital/tech-driven business models and platforms.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management and negotiation skills.
• Ability to manage multiple markets in fast paced environment

Responsibilities

• Expand Vendor partner network across Domestic and International markets.
• Expand the Merchandise product portfolio tailored as per domestic and international markets demands.
• Clear understanding of domestic and international product norms
• Support domestic and international dealers with merchandising, product visibility, and sales enablement.
• Monitor sale performance and optimize efforts
• Drive product assortment planning, positioning, and lifecycle management.
• Identify gaps and opportunities for portfolio expansion.
• Negotiate commercial terms and ensure cost-effective procurement.
• Maintain quality standards and ensure timely delivery of products.
• Develop pricing strategies to ensure competitiveness and profitability.
• Analyse market trends, competitor pricing, and customer insights.
• Drive adoption of technology solutions for business operations and scalability.
• Work across digital platforms for sales, inventory, and customer engagement.
• Collaborate with tech teams to enhance platform capabilities and performance.
• Enhance end-to-end customer experience across digital and physical touchpoints.
• Gather user feedback and implement improvements in product and service delivery.
• Ensure seamless customer journey across channels.
• Support expansion into international markets including channel setup and partnerships.
• Adapt product portfolio and strategies based on regional requirements.
• Ensure compliance with local regulations and market dynamics.
• Work closely with Sales, Marketing, Supply Chain, and Digital teams.

Skills

Product merchandising

Business development

Sales management

Vendor management

Pricing strategies

Digital platforms

Job description

You will be responsible for driving the growth and expansion of TAFE Tribe, Merchandise business through strategic merchandising, business development, and on-ground execution. This role involves managing product portfolios development, vendor network expansion, vendor partnerships strengthening, and pricing strategies to build a scalable and profitable business model.

You will work closely with internal teams, dealers, and external partners to establish strong distribution channels, enhance customer experience, and implement technology-driven solutions across markets.

Role & responsibilities

• Expand Vendor partner network across Domestic and International markets.
• Expand the Merchandise product portfolio tailored as per domestic and international markets demands.
• Clear understanding of domestic and international product norms
• Support domestic and international dealers with merchandising, product visibility, and sales enablement.
• Monitor sale performance and optimize efforts
• Drive product assortment planning, positioning, and lifecycle management.
• Identify gaps and opportunities for portfolio expansion.
• Negotiate commercial terms and ensure cost-effective procurement.
• Maintain quality standards and ensure timely delivery of products.
• Develop pricing strategies to ensure competitiveness and profitability.
• Analyse market trends, competitor pricing, and customer insights.
• Drive adoption of technology solutions for business operations and scalability.
• Work across digital platforms for sales, inventory, and customer engagement.
• Collaborate with tech teams to enhance platform capabilities and performance.
• Enhance end-to-end customer experience across digital and physical touchpoints.
• Gather user feedback and implement improvements in product and service delivery.
• Ensure seamless customer journey across channels.
• Support expansion into international markets including channel setup and partnerships.
• Adapt product portfolio and strategies based on regional requirements.
• Ensure compliance with local regulations and market dynamics.
• Work closely with Sales, Marketing, Supply Chain, and Digital teams.

Preferred candidate profile

• Strong experience in product merchandising, business development, and sales management.
• Proven ability to build and manage offline/ online stores and networks.
• Experience in vendor management, procurement, and pricing strategies.
• Understanding of product lifecycle management and portfolio expansion.
• Exposure to digital/tech-driven business models and platforms.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management and negotiation skills.
• Ability to manage multiple markets in fast paced environment