Assistant Manager - Merchandising & Business Development

Crew Kraftorz; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Crew Kraftorz in Chennai HQ (Work from Office, 5 days/week) invites applications for Assistant/ Deputy Manager, Merchandising & Business Development. You will lead portfolio development, expand dealer networks, and drive pricing strategies to build a scalable business model.

You will collaborate with internal teams, dealers, and partners to strengthen distribution, improve customer experience, and implement tech-enabled solutions across markets.

Qualifications

• Experience in product merchandising, business development, and sales management.
• Ability to build and manage offline/online stores and networks.
• Experience in vendor management, procurement, and pricing strategies.
• Understanding of product lifecycle management and portfolio expansion.
• Exposure to digital/tech-driven business models and platforms.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management and negotiation skills.
• Ability to manage multiple markets in a fast-paced environment.

Responsibilities

• Expand vendor partner network across Domestic and International markets.
• Expand the merchandise product portfolio tailored as per domestic and international markets demands.
• Support domestic and international dealers with merchandising, product visibility, and sales enablement.
• Monitor sale performance and optimize efforts.
• Drive product assortment planning, positioning, and lifecycle management.
• Negotiate commercial terms and ensure cost-effective procurement.
• Develop pricing strategies to ensure competitiveness and profitability.
• Collaborate with tech teams to enhance platform capabilities and performance.
• Enhance end-to-end customer experience across digital and physical touchpoints.
• Drive adoption of technology solutions for business operations and scalability.
• Work across digital platforms for sales, inventory, and customer engagement.
• Track performance metrics and provide regular business updates.

Skills

Merchandising expertise

Business development

Sales management

Offline/online store networks

Vendor management

Procurement & pricing

Product lifecycle management

Digital/tech platforms

Analytical & negotiation

Multi-market management

Education

Bachelor's/Master's in Business Administration or Marketing

Job description

Merchandising & Business Development

Chennai HQ Nungambakkam (Work from Office, 5 days/week)

Position - Assistant Manager / Deputy Manager, Merchandising & Business Development Role As an Assistant / Deputy Manager Merchandising & Business Development,

This role involves managing product portfolios development, vendor network expansion, vendor partnerships strengthening, and pricing strategies to build a scalable and profitable business model.

You will work closely with internal teams, dealers, and external partners to establish strong distribution channels, enhance customer experience, and implement technology driven solutions across markets.

Key Deliverables

• Expand Vendor partner network across Domestic and International markets.
• Expand the Merchandise product portfolio tailored as per domestic and international markets demands.
• Clear understanding of domestic and international product norms
• Support domestic and international dealers with merchandising, product visibility, and sales enablement.
• Monitor sale performance and optimize efforts
• Drive product assortment planning, positioning, and lifecycle management.
• Identify gaps and opportunities for portfolio expansion.
• Negotiate commercial terms and ensure cost-effective procurement.
• Maintain quality standards and ensure timely delivery of products.
• Develop pricing strategies to ensure competitiveness and profitability.
• Analyse market trends, competitor pricing, and customer insights.
• Drive adoption of technology solutions for business operations and scalability.
• Work across digital platforms for sales, inventory, and customer engagement.
• Collaborate with tech teams to enhance platform capabilities and performance.
• Enhance end-to-end customer experience across digital and physical touchpoints.
• Gather user feedback and implement improvements in product and service delivery.
• Ensure seamless customer journey across channels.
• Support expansion into international markets including channel setup and partnerships.
• Adapt product portfolio and strategies based on regional requirements.
• Ensure compliance with local regulations and market dynamics.
• Work closely with Sales, Marketing, Supply Chain, and Digital teams.
• Manage agencies, vendors, and partners for execution excellence.
• Track performance metrics and provide regular business updates.

Reporting to Manager - Communications & Digital Marketing (Chennai HQ)

Candidate Specifications

• Strong experience in product merchandising, business development, and sales management.
• Proven ability to build and manage offline/ online stores and networks.
• Experience in vendor management, procurement, and pricing strategies.
• Understanding of product lifecycle management and portfolio expansion.
• Exposure to digital/tech-driven business models and platforms.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management and negotiation skills.
• Ability to manage multiple markets in fast paced environment

Qualification: Graduate or Post Graduate in Business Administration, Marketing, or related field.

Experience: 6-8 years of relevant experience in product merchandising, business development, sales, or related roles.