Assistant Manager - Marketing, Sports

Jiostar; Mumbai City; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mashal Sports & JioStar is seeking a passionate marketing leader to own end-to-end marketing for the Pro Kabaddi League, spanning digital, on-ground, ATL, BTL, PR, influencer ties, and fan engagement.

You will drive cross-functional collaboration with internal teams, agencies, and broadcasters to deliver year-round campaigns, analyze performance, and optimize strategies for one of India's most watched sports leagues. MBA with 4–6 years in sports or entertainment marketing is preferred.

Qualifications

• MBA with 4–6 years of marketing experience in sports, entertainment, or digital-first brands.
• Proficient in MS Word, Excel, and PowerPoint for documentation and analysis.
• Experience working with creative or digital agencies is preferred.

Responsibilities

• Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness.
• Drive growth and innovation across PKL’s digital platforms including social media, website, and app.
• Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences.
• Collaborate with influencers and content creators to expand PKL’s reach and relevance.
• Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final.
• Oversee media planning across ATL and digital.
• Build and manage strategic partnerships to drive brand value and extend audience reach.
• Analyse TV and OTT data to derive actionable insights that inform PR and fan engagement.

Skills

Marketing strategy

Digital marketing

Campaign management

Education

MBA in Marketing

Tools

MS Office

Job description

About the Role:

We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues.

Context:

The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape.

Key Responsibilities:

• Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness
• Drive growth and innovation across PKL’s digital platforms including social media, website, and app
• Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences
• Collaborate with influencers and content creators to expand PKL’s reach and relevance
• Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final
• Oversee media planning across ATL and digital
• Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities
• Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy
• Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
• Maintain campaign reports, track performance metrics, and suggest optimizations

Performance Measures:

• Delivery on engagement, and reach metrics
• Consistency and innovation in brand storytelling
• Process efficiency and timely campaign execution
• Understanding and alignment with sports audiences

Qualifications:

• MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands
• Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations
• Experience working with creative or digital agencies is preferred

Personal Attributes:

• Strong interest and understanding of sport
• Creative thinker with a solutions-oriented mindset
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented
• Project management skills & planning
• Good presentation skills with the ability to convey ideas clearly and effectively