Assistant Manager - Marketing, Sports

Jiostar; Mumbai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

JioStar in Mumbai invites an Assistant Manager - Marketing to lead end-to-end PKL marketing across digital, on-ground, PR and influencer activity.

The role requires a data-driven mindset, strong campaign execution experience, and the ability to partner with internal teams, agencies and broadcasters to drive year-round brand relevance.

Qualifications

• MBA with 4–6 years of marketing experience, ideally in sports/entertainment.
• Strong data-driven mindset and ability to translate data into campaigns.
• Proven track record leading 360° campaigns across multiple channels.
• Experience working with internal teams, agencies, and broadcasters.
• Excellent communication and presentation skills.

Responsibilities

• Lead end-to-end marketing campaigns for PKL across digital, on-ground, ATL, BTL, PR, influencer and fan engagement.
• Drive growth and innovation across PKL’s digital platforms, website and app.
• Manage PR strategy, media outreach, press releases, match reports and conferences.
• Collaborate with influencers and content creators to expand PKL’s reach.
• Conceptualize and execute fan engagement initiatives during auction, season, playoffs and final.
• Oversee media planning across ATL and digital; build strategic partnerships.
• Analyse TV/OTT data with broadcaster insights to inform PR and engagement.
• Coordinate with Mashal Sports, JioStar, PKL franchises and agencies for seamless campaigns.

Skills

Marketing Strategy

Campaign Management

Digital Marketing

PR & Media Outreach

Influencer Marketing

Fan Engagement

Analytics & Reporting

Education

MBA in Marketing

Tools

Microsoft Word

Excel

PowerPoint

Job description

## Assistant Manager - Marketing, SportsApply: Mumbai: Posted Today: JR12456**About the Role:** We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues.**Context:** The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape.**Key Responsibilities:*** Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness* Drive growth and innovation across PKL’s digital platforms including social media, website, and app* Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences* Collaborate with influencers and content creators to expand PKL’s reach and relevance* Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final* Oversee media planning across ATL and digital* Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities* Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy* Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns* Maintain campaign reports, track performance metrics, and suggest optimizations**Performance Measures:*** Delivery on engagement, and reach metrics* Consistency and innovation in brand storytelling* Process efficiency and timely campaign execution* Understanding and alignment with sports audiences**Qualifications:*** MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands* Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations* Experience working with creative or digital agencies is preferred**Personal Attributes:*** Strong interest and understanding of sport* Creative thinker with a solutions-oriented mindset* Excellent communication and interpersonal skills* Highly organized and detail-oriented* Project management skills & planning* Good presentation skills with the ability to convey ideas clearly and effectively