Senior Executive - Ads Operations

Fancode; Mumbai; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

FanCode seeks an experienced Ad Operations Manager with 6–10 years in digital advertising to lead end-to-end OTT campaign management on our live sports streaming platform.

You will collaborate with Sales, Revenue, Product, Technology, Analytics, and external agencies to ensure accurate launch, on-time delivery, and optimized advertiser performance and revenue.

Qualifikationen

• 6–10 years of experience in digital advertising, ad operations, OTT, or media operations.
• Strong understanding of OTT/CTV and digital video advertising.
• Hands-on experience with ad servers, SSPs, DSPs, programmatic advertising, and video monetization.
• Understanding of VAST, VPAID/VMAP, ad tags, tracking pixels, and video ad-serving workflows.

Aufgaben

• Manage the complete lifecycle of OTT advertising campaigns: setup, trafficking, delivery, optimization, and reporting.
• Ensure campaigns are trafficked across ad servers with SSPs/DSPs.
• Manage video, display, companion, sponsorship, and other digital formats.
• Monitor pacing, impressions, reach, frequency, CTR, VTR/VCR, completion rates, and KPIs.
• Identify and resolve under-delivery, over-delivery, targeting, creative, and technical issues.
• Ensure campaigns adhere to media plans, budgets, and timelines.

Kenntnisse

Ad operations

OTT/CTV advertising

Programmatic advertising

Video monetization

Campaign optimization

Data analysis

Jobbeschreibung

FanCode is India’s premier digital sports destination, built to deliver a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has grown to reach over 160 million users.

The platform offers a wide range of global and domestic sporting leagues in partnership with leading sports associations. FanCode provides interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, along with monthly and annual plans at accessible price points.

Our marquee properties include La Liga, Formula 1, MotoGP, and cricket leagues from around the world, including CPL and Super Smash, among others.

FanCode is a brand under Dream Sports, India’s leading Sports Technology company, which also includes Dream11 and DreamSetGo in its portfolio.

About the Role

We are looking for an experienced Ad Operations Manager with 6–10 years of experience in digital advertising, preferably within an OTT or digital video environment.

You will own the end-to-end execution, delivery, optimization, and reporting of advertising campaigns across FanCode’s live sports streaming platform. You will work closely with Sales, Revenue, Product, Technology, Analytics, and external agencies to ensure campaigns are launched accurately, delivered as committed, and optimized to maximize advertiser performance and revenue.

This role is ideal for someone who understands both the commercial and technical sides of ad-tech, enjoys working with data, and can confidently troubleshoot campaign and delivery issues in a fast-paced environment.

What You’ll Do

Campaign Management & Ad Operations

• Manage the complete lifecycle of OTT advertising campaigns, from setup and trafficking to delivery, optimization, and reporting.
• Ensure campaigns are accurately set up and trafficked across ad servers, with an understanding of SSPs and DSPs.
• Manage video, display, companion, sponsorship, and other digital advertising formats.
• Monitor campaign pacing, impressions, reach, frequency, CTR, VTR/VCR, completion rates, and other relevant KPIs.
• Identify and resolve under-delivery, over-delivery, targeting, creative, and technical issues.
• Ensure campaigns are delivered as per agreed media plans, targeting parameters, budgets, and timelines.

Inventory & Revenue Management

• Monitor FanCode’s ad inventory and availability across live events, devices, and audience segments.
• Partner with the Ad Sales team to ensure optimal utilization of available inventory and consumption of booked campaigns.
• Support inventory and campaign delivery forecasting.
• Identify opportunities to improve fill rates, yield, monetization, and overall ad revenue.
• Support the management of sponsorships, premium inventory, and regular ROS display inventory.
• Drive strategies for indirect revenue fill and support evaluation and onboarding of indirect revenue partners in coordination with the Head of Ad Sales.

Programmatic & Indirect Revenue

• Manage and monitor programmatic campaigns, including PMP, PG, Open Auction, and other programmatic deals.
• Work with SSP/DSP partners to troubleshoot delivery and revenue-related issues.
• Monitor auction performance, fill rates, CPMs, win rates, and discrepancies.
• Partner with Product and Technology teams to improve programmatic and indirect revenue yield.

Reporting & Analytics

• Prepare daily, weekly, and monthly campaign performance reports.
• Track actual delivery against planned impressions, revenue, and KPIs.
• Investigate discrepancies between internal ad-server data and agency, client, or platform reports.
• Provide actionable insights to Sales, Business, and Revenue teams.
• Build dashboards and automate reporting wherever possible.

Must Haves

• 6–10 years of experience in digital advertising, ad operations, OTT, CTV, programmatic, or media operations.
• Strong understanding of OTT/CTV and digital video advertising.
• Hands-on experience with ad servers, SSPs, DSPs, programmatic advertising, and video monetization.
• Understanding of VAST, VPAID/VMAP, ad tags, tracking pixels, and video ad-serving workflows.
• Strong understanding of campaign metrics such as CPM, CPC, CTR, VTR/VCR, completion rate, fill rate, reach, and frequency.
• Strong analytical and problem-solving abilities.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple campaigns simultaneously and work effectively under tight deadlines.
• Strong attention to detail with the ability to troubleshoot technical and operational issues.

Good to Haves

• Experience working in an OTT, sports streaming, digital media, or video advertising environment.
• Experience managing programmatic revenue and indirect monetization.
• Working knowledge of SQL, BI tools, dashboards, or data visualization platforms.
• Experience working with multiple SSP/DSP and ad-tech partners.
• Experience managing large-scale live-event advertising campaigns.
• Understanding of CTV, FAST, and emerging digital video advertising formats.
• Experience working cross-functionally with Sales, Revenue, Product, Technology, and Analytics teams.
• A strong understanding of the Indian digital advertising ecosystem.