Content Associate, ACG Sports

ACG; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ACG in Mumbai is seeking a senior social media and content producer to lead the India Basketball League's content strategy, develop engaging ideas, and coordinate with agencies.

You will manage daily publishing, live event coverage, and player-coach storytelling, while building authentic content with the six city teams and brand partnerships. Flexibility for travel and shoots is required.

Qualifications

• 5-8 years of experience in social media management, content development, digital content, or related fields.
• Bachelor's or master's degree in marketing, advertising, social media or related field.
• Deep interest in and strong knowledge of basketball is a must.
• Proven experience in developing social-first content ideas and managing content execution across digital platforms.
• Strong understanding of social media platforms, content formats, trends, and audience behaviors.
• Experience working with content, creative, production, and/or social media agencies.
• Strong storytelling and content ideation skills with a keen instinct for engaging content.
• Willingness to travel and work flexible hours for shoots and events.

Responsibilities

• Support the development and execution of the content strategy for the India Basketball League and its six city-based teams.
• Develop engaging content ideas across basketball, player stories, behind-the-scenes moments, team narratives, city culture, fan experiences, activations, and brand partnerships.
• Identify content opportunities around key league milestones and events, including team and jersey launches, player drafts, pre-tournament events, media activities, and IBL Season 1.
• Develop ideas that bring the personalities of players and coaches to life and reflect six city identities.
• Stay curious and identify entertaining, culturally relevant opportunities to engage IBL audiences.
• Work with Lead content & social media and agencies to execute strategy across social platforms.
• Support end-to-end content process including planning, capture, editing, publishing, and performance analysis.
• Prepare and manage social media content calendar and ensure timely execution.

Skills

Social media management

Content ideation

Storytelling

Digital platforms

Analytics

Education

Bachelor's/Master's in Marketing/Advertising/Social Media

Job description

Key Responsibilities

Content Strategy & Development

• Support the development and execution of the content strategy for the India Basketball League and its six city-based teams.
• Develop engaging content ideas across basketball, player stories, behind-the-scenes moments, team narratives, city culture, fan experiences, activations, and brand partnerships.
• Identify content opportunities around key league milestones and events, including team and jersey launches, player drafts, pre-tournament events, media activities, and IBL Season 1.
• Develop ideas that bring the personalities of players and coaches, as well as the distinct identities of the six city teams, to life.
• Stay curious and identify interesting, fun, entertaining, and culturally relevant opportunities to create content that can engage and grow IBLs audiences.

Social Media & Content Execution

• Work closely with the Lead - content & social media and social media and content agencies to execute the content strategy across IBLs social platforms.
• Support the end-to-end content process including planning, capture, editing, publishing, and performance analysis.
• Prepare and manage the social media content calendar and ensure timely execution against agreed content plans.
• Monitor day-to-day publishing and provide inputs on captions, thumbnails, formats, posting cadence, and platform-specific execution.
• Participate actively in content capture using mobile phones and other lightweight production tools, particularly for real-time, behind-the-scenes, and on-ground content.
• Ensure timely execution of content, particularly around live events, player activities, team launches, and tournament moments.

Player & Basketball Ecosystem Engagement

• Develop strong rapport with players, coaches, and staff at the IBL High-Performance Centre to facilitate authentic and engaging content opportunities.
• Build an understanding of player personalities, interests, backgrounds, and stories to identify opportunities for compelling content.
• Work closely with players and coaching staff to facilitate content shoots, interviews, behind-the-scenes access, and social-first content.
• Build content around basketball culture, players, terminology, and fan community to ensure content remains authentic and credible.

Social Media Management & Optimisation

• Work closely with the social media agency to monitor content publishing and ensure adherence to the agreed content calendar and strategy.
• Track content performance across reach, views, engagement, audience growth, and other relevant metrics.
• Analyse content performance and provide recommendations to improve formats, storytelling, publishing cadence, and audience engagement.
• Monitor emerging social media trends, platform features, formats, and audience behaviours and identify opportunities for IBL.
• Implement relevant learnings and best practices from leading sports leagues, teams, athletes, creators, and other best-in-class content properties.

Content Production & Agency Coordination

• Coordinate with content, creative, production, and social media agencies to ensure smooth and timely execution of content requirements.
• Support planning and coordination of shoots, content capture, editing, approvals, and publishing.
• Ensure content assets are delivered within agreed timelines and meet IBLs quality and brand standards.
• Maintain effective working relationships with internal stakeholders and external agencies involved in content development and execution.

Innovation & Learning

• Continuously explore new content formats, platforms, trends, and storytelling approaches relevant to IBLs audiences.
• Bring an open mind and entrepreneurial approach to content creation, with a willingness to experiment, test, learn, and adapt.
• Benchmark IBLs content against leading sports leagues, teams, creators, athletes, and entertainment properties in India and globally.

Key Requirements

• Bachelors or master s degree in marketing, Advertising, Social media or a related field.
• 5-8 years of experience in social media management, content development, digital content, or related fields.
• Deep interest in and strong knowledge of basketball is a must.
• Proven experience in developing social-first content ideas and managing content execution across digital platforms.
• Strong understanding of social media platforms, content formats, trends, and audience behaviors.
• Experience working with content, creative, production, and/or social media agencies.
• Strong storytelling and content ideation skills, with a keen instinct for what makes content interesting, entertaining, and shareable.
• Comfortable with hands-on content capture using mobile phones and other lightweight production tools.
• Strong interpersonal skills and the ability to build rapport with athletes, coaches, creators, and other stakeholders.
• Eagerness to learn new concepts, trends, formats, and best practices in the social and content space.
• Entrepreneurial spirit, high bias towards action, and strong sense of ownership.
• Ability to work effectively in a fast-paced, dynamic, and evolving environment.
• Willingness to work flexible hours and travel as required for shoots, events, activations, and the IBL season.
• Experience in sports, entertainment, youth culture, or consumer-facing brands will be an advantage.