Assistant Manager - Marketing & Communications

WedMeGood; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

WedMeGood is India’s leading wedding discovery platform in Gurugram, helping millions plan weddings by connecting with vendors and providers across the country. We seek a hands-on marketer who thrives in a fast-growing startup and can turn insights into action to drive growth, engagement, and retention.

You will own campaign planning and execution end-to-end, leverage AI and automation to scale, and collaborate with Product, Design, Content, and Tech to improve user journeys and conversions.

Qualifications

• 2-5 years of growth marketing, CRM, lifecycle marketing or related role.
• Hands-on with marketing automation platforms.
• Strong ownership mindset and ability to handle multiple priorities.
• Proficient in analytics tools and data-driven decision making.

Responsibilities

• Manage user communications across email, WhatsApp, push notifications, in-app messages and banners.
• Plan and execute campaigns to drive user acquisition, engagement, retention and reactivation.
• Build personalized user journeys using audience segmentation and automation.
• Analyse campaign performance, run A/B tests and optimize conversions.
• Collaborate with Product, Design, Content and Tech to improve user journeys and website experience.
• Lead cross-functional projects from ideation to execution with measurable outcomes.
• Explore AI tools and automation workflows to scale execution.

Skills

Growth marketing

CRM

Lifecycle marketing

Data-driven

Ownership mindset

Analytics

Automation tooling

Tools

CleverTap

MoEngage

WebEngage

GA4

Mixpanel

Job description

ABOUT US

WedMeGood is Indias leading wedding discovery platform, helping millions of couples discover and connect with wedding businesses across the country.

You can find the best wedding vendors, with prices and reviews at the click of a button. Whether you are looking to hire wedding planners in India, or looking for the top photographers, or just some ideas and inspiration for your wedding. WedMeGood can help you solve your wedding planning woes through its unique features. With a checklist, detailed vendor list, inspiration gallery and blog - you wont need to spend hours planning a wedding anymore.

Location: Gurugram

The Opportunity

We re looking for a hands-on, data-driven marketer who can turn insights into action and drive user growth, engagement and retention. Someone who combines creative thinking with analytical skills, takes ownership and thrives in a fast-paced startup environment.

What this role is about:

• You think in outcomes. You focus on driving growth, engagement, retention and conversions rather than just executing campaigns.


• You turn data into action. You analyse user behaviour, identify trends and use insights to improve marketing performance.


• You take ownership. From campaign planning and audience segmentation to execution, experimentation and optimization, you drive initiatives end-to-end.


• You embrace AI and automation. You explore smarter ways to work, automate processes and improve productivity.

Key Responsibilities

• Manage user communications across email, WhatsApp, push notifications, in-app messages and website banners.


• Plan and execute campaigns to drive user acquisition, engagement, retention and reactivation.


• Build personalized user journeys using audience segmentation, behavioural triggers and marketing automation.


• Analyse campaign performance and funnel metrics, run A/B tests and identify opportunities to improve conversions.


• Collaborate with Product, Design, Content and Tech teams to improve website experience and user journeys.


• Lead cross-functional projects from ideation to execution, ensuring timely delivery and measurable outcomes.


• Explore and implement AI tools and automation workflows to streamline processes and scale execution.

What we re looking for

• 2-5 years of experience in growth marketing, CRM, lifecycle marketing or a related role.


• A strong ownership mindset, with the ability to work independently and manage multiple priorities.


• A balance of creative thinking, analytical skills and a data-driven approach.


• Strong communication, project management and problem-solving skills.


• Hands-on experience with marketing automation platforms like CleverTap, MoEngage or WebEngage.


• Familiarity with analytics tools like GA4, Mixpanel or similar platforms.


• An interest in AI tools, workflow automation and experimentation to drive business outcomes.