Senior Manager Trade Marketing

Piramal Pharma; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Piramal Pharma is seeking a Senior Manager Trade Marketing to design, rollout and monitor category-led customer marketing programs across all channels, including General Trade, Modern Trade and supermarkets. You will work with Sales, Brand Marketing, Category teams and regional managers to translate priorities into impactful visibility and shopper engagement.

The role focuses on channel customization, strong planning, KPI tracking and continuous optimization using insights, with emphasis on

Qualifications

• Strong understanding of trade/customer marketing across channels.
• Strong program management capability with multi-market rollouts.
• Agility to adapt programs based on changing market/channel needs.
• Process orientation and governance discipline (spend documentation, compliance).

Responsibilities

• Design, rollout and performance tracking of category-led customer marketing programs across GT/MT/SM and emerging channels.
• Coordinate cross-functional teams to ensure timely communication, readiness and channel alignment.
• Track KPIs such as uplift, visibility, outlet productivity and ROI; maintain dashboards and enable sharable learnings.

Skills

Program management

Stakeholder management

Analytical skills

Communication skills

Education

MBA – Marketing

Job description

Be the First to ApplySenior Manager Trade MarketingThe Senior Manager Trade Marketing will be responsible for supporting the design, rollout, and performance tracking of category-led customer marketing programs across all channels including General Trade (GT), Modern Trade (MT), Supermarkets (SM), and emerging channels as applicable. The role will work closely with Sales Development, Sales teams, Brand Marketing, Category/Product teams, and Regional Customer Marketing Managers to translate category priorities into strong customer marketing programs that drive visibility, shopper engagement, outlet productivity and off-take growth.This role will ensure programs are delivered with high quality through strong planning, cross-functional coordination, channel customization, KPI tracking and continuous optimization using insights and learningsKEY ROLES/RESPONSIBILITIES:Support development and rollout of category-led customer marketing programs across all channels aligned to annual category prioritiesCreate and standardize program frameworks and toolkits, including:POSM / visibility toolkitsactivation guidelines and SOPschannel-wise customization playbookstracking formats and scorecardsCoordinate with regional teams to drive effective rollout and adherence, ensuring:timely communication and readinesschannel-wise execution alignmentclosure of gaps identified during rolloutsDrive cross-functional coordination with:Sales teams for execution alignmentSupply chain for product readiness and availabilityFinance for spend utilization and documentation governanceBrand team for messaging consistency (where applicable)Track, analyse and report program performance using KPIs such as:secondary/primary upliftvisibility complianceoutlet productivity and activation impactexecution scorecardspost-activity ROI / learningsMaintain program dashboards and consolidate regional learnings into best practicesMonitor competitor activities and market trends across channels and recommend improvement areasSupport capability building by contributing to training modules and conducting sessions for internal teams as neededEnsure process discipline and documentation readiness for claims, spends and auditsKEY COMPETENCIES:Strong understanding of trade/customer marketing across channelsStrong program management capability (multi-market rollouts)High execution orientation with attention to detailAnalytical skills to interpret KPIs, recommend improvements and optimize programsStrong stakeholder management and cross-functional coordination skillsEffective communication and presentation skills (review readiness with leadership)Agility to adapt programs based on changing market/channel needsProcess orientation and governance discipline (spend documentation, compliance)MBA – Marketing