Manager - Entertainment Customer Marketing

Viacom18; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Viacom18 is seeking a Manager - Customer Marketing to develop and execute marketing initiatives for JioStar's entertainment properties and advertiser partnerships across TV and digital.

You will craft compelling B2B narratives, create content for advertiser-facing audiences, and drive social media and LinkedIn programs to reach marketing decision-makers. Strong understanding of B2B marketing and content execution is required.

Qualifications

• 6-8+ years in marketing in media entertainment with B2B exposure.
• Bachelor’s or MBA from a reputed institute.

Responsibilities

• Develop and execute marketing initiatives for JioStar's entertainment properties and advertiser partnerships across TV and digital.
• Craft B2B narratives and content for advertiser-facing audiences.
• Plan and manage LinkedIn and social campaigns to engage brand marketers and agencies.
• Oversee paid social campaigns (LinkedIn) and measure with KPIs like reach and lead quality.
• Coordinate with design and events teams to support sales pitches and campaigns.

Skills

B2B marketing

LinkedIn marketing

Content creation

Campaign management

Analytics

Cross-functional

Collaboration

Education

Bachelor's degree or MBA

Job description

Job Summary

One of the key visions of the Customer Marketing Team is to build narratives that set JioStar as a network that promises unmatched impact for advertisers across large screens and mobile. The team collaborates across functions to build JioStar TV and JioHotstar as a preferred video advertising platform that brings in a full funnel impact. Beyond establishing positioning, the team supports impactful marketing initiatives for advertisers, which are crucial to enhancing client satisfaction and effectively promoting properties across platforms.

We are looking for a Manager - Customer Marketing to play a hands-on role in developing and executing marketing initiatives for JioStar's entertainment properties and advertiser partnerships across TV and digital.

The role will involve crafting compelling B2B narratives, developing engaging content for advertiser-facing audiences and leveraging LinkedIn and other social media platforms to reach and influence marketing and advertising decision-makers. The ideal candidate will bring a strong understanding of B2B marketing, social media strategy and content execution, along with the ability to translate business priorities into impactful marketing communication.

Key Responsibilities

• Property Marketing to AM: Build the promotion plan and execute promotional elements for Entertainment properties across TV and Digital, positioning them for advertisers and agencies with a B2B lens.
• Sponsor Marketing: Build GTM marketing plans and fulfil all marketing deliverables for sponsors, including amplification through organic and paid social.
• Social Media for Sponsors: Schedule sponsor-led social media posts and videos on three digital platforms across all shows, tracking performance and optimising content formats and timing.
• B2B Social Media and LinkedIn: Plan and execute B2B content on LinkedIn and other social platforms to build JioStar's advertiser-facing presence, showcase properties, sponsor wins and campaign successes, and engage brand marketers, agencies and decision-makers. Apply an understanding of B2B audience targeting, content formats and thought leadership to drive meaningful engagement.
• Paid Campaigns: Plan and manage paid social campaigns, particularly on LinkedIn, to extend reach among advertiser decision-makers, and measure effectiveness using KPIs such as reach, engagement and lead quality.
• Merchandise: Plan and manage merchandise distribution.
• Content Marketing: Manage content hosting, bespoke content marketing and promotions, tailored to B2B audiences and platforms.
• Ad Unit Mocks: Create ad unit mocks for sales pitches and client presentations.
• Design Briefing: Brief designers on behalf of the entire Ad Sales Team, maintain due diligence and ensure timely delivery of jobs.
• Events Management: Plan and manage events for advertisers and sponsors, extending their reach through B2B social channels before, during and after.

Skills Attributes for success

• Proactive and Enthusiastic - Demonstrates initiative, curiosity and a drive to deliver impactful marketing solutions.
• Ownership Execution - Takes end-to-end ownership of assigned projects, from planning and coordination to execution and delivery.
• Time Management Prioritisation - Effectively manages multiple campaigns and deadlines while maintaining quality and attention to detail.
• Problem-Solving Adaptability - Navigates challenges proactively and adapts strategies to evolving market trends and business needs.
• Cross-functional Collaboration - Works effectively with sales, product, content and leadership teams to deliver aligned marketing initiatives.
• Social Media LinkedIn Expertise - Understands LinkedIn and other social media platforms from a B2B marketing perspective, including content strategy, audience engagement, platform-specific formats and reaching advertiser and marketing decision-makers.
• Performance Tracking Analytics - Measures campaign effectiveness against defined KPIs, derives actionable insights and identifies opportunities to optimise performance.

Preferred Education Experience

• Work Experience of 6-8+ years in marketing in media entertainment industry (TV Digital) with a B2Bexposure
• Bachelors Degree or MBA from a reputed institute

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.