Senior Executive - Ad Sales, Sports

7018 Jiostar India Private Limited; Chennai District; On-site; INR 3,500,000 - 5,000,000; Full time

Job summary

JioStar India Private Limited is seeking a Senior Executive - Ad Sales to lead large client partnerships in a sports context from Chennai. The role demands a consultative, data-driven approach to drive revenue growth and client retention across broadcast, digital, and sponsorship assets.

The ideal candidate has 2–4 years in media sales or digital advertising, with strong stakeholder management and negotiation skills, and a proven track record of growing high-potential accounts.

Qualifications

• MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
• 2-4 years of experience in media sales, digital advertising, or client partnerships.
• Proven track record of delivering revenue growth and managing large accounts.
• Strong understanding of digital-first brands, startups, and performance-driven marketing.
• Excellent stakeholder management, communication, and negotiation skills.
• Analytical mindset with experience in campaign reporting and insights.

Responsibilities

• Manage and grow high-potential accounts with ownership of a revenue target of ~₹250 Cr or higher.
• Drive strong client engagement across decision-making hierarchies to maximize business opportunities.
• Ensure timely campaign execution to avoid under-servicing or missed revenue growth.
• Convert smaller and emerging clients into long-term strategic partners.
• Engage closely with digital-first and startup brands, which demand agility and attribution-driven solutions.
• Provide media strategies that resonate with tech founders, growth CMOs, and data-centric marketers.
• Deliver integrated, customized solutions across broadcast, digital, and sponsorship assets.
• Align with the core team on planning, strategy, and narrative for marquee cricket events.
• Ensure well-distributed market coverage through proactive outreach and engagement.
• Deliver data-backed post-campaign evaluation reports and translate insights into long-term strategies.

Skills

Client relationship management

Negotiation

Digital advertising

Data-driven insights

Stakeholder management

Education

MBA/PGDM in Marketing, Sales, Media, or related field

Job description

Job Description – Senior Executive - Ad Sales, Sports Role Overview

We are looking for a highly motivated Key Account Manager (KAM) to join our Large Client Solutions (LCS) team. With marquee cricketing properties such as the ICC World Cup, IPL, and bilateral series, this role is pivotal in driving exponential revenue growth through strategic account management and client partnerships. The KAM will own a revenue target of ₹250 Cr+, focusing on large and high-potential accounts while also converting emerging clients into long-term strategic partners. This role demands a consultative, data-driven approach to ensure client retention, pipeline acceleration, and upselling across platforms.

Account Management & Revenue Growth

• Manage and grow high-potential accounts with ownership of a revenue target of ~₹250 Cr or higher.
• Drive strong client engagement across decision-making hierarchies to maximize business opportunities.
• Ensure timely campaign execution to avoid under-servicing or missed revenue growth.
• Convert smaller and emerging clients into long-term strategic partners.

Tailored Approach for Digital-First Clients

• Engage closely with digital-first and startup brands, which demand agility, attribution-driven solutions, and daily consultative support.
• Provide media strategies that resonate with tech founders, growth CMOs, and data-centric marketers.
• Deliver integrated, customized solutions across broadcast, digital, and sponsorship assets.

Strategic Planning & Market Coverage

• Align with the core team on planning, strategy, and narrative for marquee cricket events.
• Ensure well-distributed market coverage through proactive outreach and engagement.
• Strengthen platform positioning as the preferred partner for sports marketing and digital-first campaigns.

Post-Campaign Analysis & Insights

• Deliver data-backed post-campaign evaluation reports, including Brand Lift Studies (BLS).
• Translate insights into long-term media strategies for client retention and upselling.
• Drive increased share of wallet through consultative, data-led engagement.

Qualifications & Experience

1. MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
2. 2-4 years of experience in media sales, digital advertising, or client partnerships.
3. Proven track record of delivering revenue growth and managing large accounts.
4. Strong understanding of digital-first brands, startups, and performance-driven marketing.
5. Excellent stakeholder management, communication, and negotiation skills.
6. Analytical mindset with experience in campaign reporting and insights.

Company Overview

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

Equal Opportunity

JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.