Assistant Manager - International Marketing

Soex India; Mumbai, Mumbai City; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Soex India in Mumbai seeks a dynamic marketing professional to build a global lifestyle brand in international markets. This role focuses on demand generation, brand visibility, distributor support and digital marketing across 60+ countries.

You will generate qualified leads for the Sales team while driving digital campaigns, branding initiatives and exhibition activities, coordinating with R&D, accounts and the factory to ensure cohesive international outreach.

Responsibilities

• Social media management for international markets across LinkedIn, Instagram, Facebook and YouTube.
• Content creation: write product descriptions, flavour stories, catalogue content; coordinate with graphic designer.
• Email & WhatsApp marketing: run monthly campaigns to 2000+ international client database; track open rate & leads.
• Website & SEO: update site with flavours, certifications, blogs; basic SEO for keywords like "herbal hookah wholesale", "shisha molasses manufacturer".
• Branding & trade marketing: design POS material, update export catalogue and collateral; distributor branding.
• New product launches: coordinate with R&D for new flavour launches, naming, packaging, sampling.
• Market research: weekly competitor tracker and intelligence reports.
• Exhibitions & events: end-to-end management of world exhibitions; ROI tracking and budgeting.

Job description

Role & responsibilities

1. ROLE SUMMARY

• i. a) Build our company as a Global Lifestyle Brand in International Markets.
• ii. b) This role is NOT direct sales - It is Demand Generation, Brand Visibility, Distributor Support & Digital Marketing for 60+ countries.
• iii. c) You will generate qualified leads for Sales Team to close.

2. KEY RESPONSIBILITIES

A. Digital Marketing - International (50%)

• i. Social Media - Global: Manage LinkedIn, Instagram (@soex_hookah), Facebook, YouTube - 3 posts/week focused on international market - New flavours, testimonials, factory videos, lounge culture
• ii. Content Creation: Write product descriptions, flavour stories, catalogue content, website blogs - Coordinate with graphic designer for creatives
• iii. Email & WhatsApp Marketing: Run monthly campaigns to 2000+ international client database - New launch, offers, exhibition invite - Track open rate & leads
• iv. Website & SEO: Update www.soexindia.com - Flavours, certifications, blogs. Basic SEO for keywords like "herbal hookah wholesale", "shisha molasses manufacturer"

B. Branding & Trade Marketing (30%)

• i. POS Material: To be designed from local vendor
• ii. Catalogue & Collaterals: Design & update Export Catalogue, Flavour Menu (130+ flavours), Price List, Company Profile, Corporate Video, Sample Kits
• iii. Distributor Branding: Provide POSM - Posters, Standees, T-shirts, Menu Cards, Branded Hookahs - Ensure SOEX branding in distributor shops / lounges abroad via photos/video proof
• iv. New Product Launch: Coordinate with R&D (Vapi) for new flavour launch - Naming, packaging, launch plan, sampling to top 20 distributors
• v. Market Research: Weekly competitor tracker - Al Fakher, Adalya, Afzal - Their new flavour, price, packaging, offers. Share intelligence report to Management

C. Exhibitions & Events (20%)

• i. Global Exhibitions: End-to-end management of World Shisha Dubai, InterTabac Germany, Champs USA - Stall booking, designing, logistics of samples (50kg+), Visa, Travel, Lead scanner, Budgeting
• ii. ROI: Ensure 150+ leads per exhibition, post-show follow-up plan with Sales Team, lead to order conversion tracking
• iii. Budget: Manage International Marketing Budget - Spend vs Lead generation tracking
• iv. Coordination
• v. Work closely with International Sales Team - Give them qualified leads daily
• vi. Coordinate with Factory (Vapi) for samples, packaging, Halal/SGS certificates
• vii. Coordinate with Accounts for exhibition budgeting, vendor payments

Hands on expereince on AI TECHNOLOGY will be added advantage,