Assistant Manager- Institutional Sales Outreach

Manav Rachna International Institute of Research & Studies; Faridabad District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Manav Rachna International Institute of Research & Studies in Faridabad, Haryana, is seeking a marketing professional to identify corporate and institutional segments, build annual marketing plans, and track competitor activities.

The role involves developing client pipelines, planning outreach programs, and strengthening relationships with key decision makers. Candidates should possess strong communications skills and the ability to coordinate campaigns effectively.

Responsibilities

• Identify corporate and institutional segments with high potential.
• Build annual marketing plans aligned with business goals.
• Track competitor activity in Indian markets and recommend actions.
• Develop pipelines for corporates, government bodies, PSUs, educational institutions, and large enterprises.
• Plan outreach programs, presentations, and industry connects.
• Strengthen long-term relationships with key decision makers.
• Create segment-specific communication for Indian corporate buyers.
• Coordinate with agencies for campaigns, content, and events.
• Ensure consistent brand messaging across channels.
• Identify and secure partnerships with chambers of commerce and trade bodies.
• Manage co-branded initiatives and joint marketing efforts.
• Plan seminars, roundtables, CXO meets, and institutional events.
• Represent the company at expos, conferences, and government forums.
• Work with product, sales, operations, and finance teams to deliver tailored solutions.
• Support proposal development, RFP responses, and institutional onboarding.
• Contribution to institutional sales pipeline.
• Conversion from marketing-qualified leads to closures.
• Achievement of quarterly revenue targets from institutional segments.

Job description

• Identify corporate and institutional segments with high potential.
• Build annual marketing plans aligned with business goals.
• Track competitor activity in Indian markets and recommend actions.

2. Client Acquisition and Relationship Management

• Develop pipelines for corporates, government bodies, PSUs, educational institutions, and large enterprises.
• Plan outreach programs, presentations, and industry connects.
• Strengthen long term relationships with key decision makers.

3. Brand and Communication

• Create segment-specific communication for Indian corporate buyers.
• Coordinate with agencies for campaigns, content, and events.
• Ensure consistent brand messaging across channels.

4. Partnerships and Alliances

• Identify and secure partnerships with chambers of commerce, trade bodies, industry associations, and government platforms.
• Manage co-branded initiatives and joint marketing efforts.

5. Events and Activations

• Plan seminars, roundtables, CXO meets, and institutional events.
• Represent the company at expos, conferences, and government forums.

6. Cross-Functional Coordination

• Work with product, sales, operations, and finance teams to deliver tailored solutions.
• Support proposal development, RFP responses, and institutional onboarding.

7. Conversion and Revenue

• Contribution to institutional sales pipeline.
• Conversion from marketing-qualified leads to closures.
• Achievement of quarterly revenue targets from institutional segments.