Position/Job Title: Regional Institutional Sales
Reporting to (Title): Head – Sales & Products
Location: Mumbai, Delhi and Bangalore
Job Purpose
To drive pan-India PMS sales through Insti/Family office/RIA/Digital and Direct Channels. The role incumbent will be responsible for planning & implementation of the business development strategy through above mentioned sources.
Principal Accountabilities
- Develop and build Institutional and Family office business from scratch
- Drive product development efforts by identifying opportunities for growth based on changing Institutional mandates
- Engage & Update Institutions and Family Offices with ASK IM Alternate product offerings
- Build a dedicated marketing communication for better visibility and awareness around the alternate product
- Get approvals and complete Due Diligence with each Institution
- Work with the investment and marketing team to identify compelling, innovative brand and communications strategies. Implement brand strategy and campaigns to build brand equity of the business
- Work closely with products team to develop focus on best in class/innovative products, etc.
- Develop deeper relations with Promoters and Institutional clients
- Monthly/Quarterly Investment updates to the Institutions
- Contribute 10% of the new sales
- Over the 3 years, the Institutional channel should contribute 5000 crs of Alternates AUM
- Channelize key market intelligence to the products & Investment team
- Ensure compliance with regulatory framework at all times & with brand value
- Lead a small Direct team of sales and telecallers to build Direct and Digital channels for ASK IM from the current 400 crs to 2000 crs in 3-4 years
- Devise marketing and sales strategies to acquire clients through social media channels like Linked in and FB
- Contribute 100 crores of monthly sales in a year
Major Challenges
- Acquisition of new clients through Insti/Family office/RIA/Digital and Direct Channels
- Constant Updation on new products & best practices
Experience & Qualification
- M.B.A or Equivalent post graduate degree
- 12 or more years of relevant experience in mentioned channels
- Knowledge of equity products is necessary
Institutional Sales, Relationship Management, Client Communication