Assistant Manager - Digital Marketing Operations & Automation

Gunnebo

Navi Mumbai

Sur place

INR 1 000 000 - 1 400 000

Plein temps

14 jours+

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Résumé du poste

Gunnebo is seeking a seasoned Digital Marketing Lead in Navi Mumbai to own end-to-end acquisition, conversion, and CRM automation. You will manage paid campaigns, optimize SEO and landing pages, and coordinate cross-functional teams across product, sales and IT.

You will define CRM workflows, nurture journeys, and lead-routing while monitoring ROI and lead quality. This role requires hands-on platform expertise and a strong analytics mindset.

Qualifications

6 to 8 years of hands-on digital marketing experience.
Experience across both digital acquisition and marketing operations.
Independent ownership of paid campaigns, budgets and optimisation.
Practical experience with websites, SEO, landing pages and CRO.
Working knowledge of GA4, GTM and conversion tracking.
Hands-on experience defining, configuring or operating CRM workflows.
Experience with segmentation, lead scoring, assignment, routing and nurturing.
Experience building automated email or WhatsApp customer journeys.
Ability to reconcile campaign leads with CRM and Sales records.
Experience tracking leads through qualification, opportunity and conversion.
Strong understanding of CPL, cost per qualified lead, conversion and campaign ROI.
Experience conducting UAT for forms, CRM workflows or automation journeys.
Strong analytical ability, attention to detail and execution discipline.
Ability to manage agencies without becoming dependent on them.
Comfort working directly with Sales on lead quality, ageing and conversion.
Ability to work from the Thane office.

Responsabilités

Plan and optimise campaigns across Google, Meta and LinkedIn.
Manage digital budgets and track CPL, qualified leads, conversion and ROI.
Review campaign audiences, creatives, copy, landing pages and conversion tracking before launch.
Run A/B tests and improve underperforming campaigns.
Reconcile campaign leads with CRM and Sales records.
Track campaign contribution to qualified opportunities and business conversion.
Improve technical, on-page, off-page and local SEO performance.
Strengthen visibility across traditional and AI-assisted search through SEO, AEO and GEO.
Monitor rankings, organic traffic, page speed, mobile experience and Core Web Vitals.
Improve landing pages, forms, calls to action and customer journeys.
Implement GA4, GTM and conversion tracking across digital touchpoints.
Test website forms, notifications and lead routing before changes go live.
Coordinate website enhancements with developers, IT and agencies.
Ensure leads from campaigns enter the CRM correctly.
Segment audiences by source, geography, product interest, behaviour and lifecycle stage.
Define and manage CRM workflows, lead scoring, assignment, routing and escalation.
Build automated email and WhatsApp nurturing journeys.
Configure acknowledgements, reminders and follow-up workflows.
Test workflows before launch and identify routing or automation errors.
Monitor incomplete, duplicate, ageing, unattended and incorrectly assigned leads.
Document recurring workflows and processes through clear SOPs.
Track leads from enquiry through qualification, opportunity, conversion and closure.
Ensure leads are assigned to the correct Sales employee or channel partner.
Monitor first-response time and subsequent follow-up.
Conduct regular lead reviews with Sales.
Analyse poor-quality, rejected and non-converted leads.
Use Sales feedback to improve campaign targeting and lead quality.
Maintain visibility until every lead has a clear outcome.
Develop content and campaign calendars linked to business priorities.
Prepare clear briefs for website, social, email, WhatsApp and product campaigns.
Coordinate inputs and approvals from Product and Sales teams.
Review content for accuracy, product claims, branding and calls to action.
Maintain Google Business Profile information and marketplace listings.
Manage and optimise the Steelage and Chubbsafes presence on IndiaMART.
Support dealer and channel-partner digital campaigns.
Track marketplace enquiries, response time, lead quality and conversion.
Maintain a consolidated dashboard covering traffic, campaigns, leads, conversion and ROI.
Validate data from GA4, Search Console, advertising platforms, CRM and IndiaMART.
Prepare weekly operating reports and monthly management reviews.
Identify performance gaps, causes and corrective actions.
Prepare clear agency briefs, timelines and acceptance criteria.
Review agency work for accuracy, quality and business relevance.
Maintain project trackers and follow open actions through to closure.
Remain accountable for outcomes even where execution is outsourced.

Connaissances

Digital marketing

Campaign management

CRM workflows

GA4/GTM

SEO

Lead nurturing

Lead scoring

A/B testing

Budget management

Cross-functional collaboration

Outils

Google Ads

Meta Ads

LinkedIn Campaign Manager

GA4

GTM

Search Console

Zoho CRM

Zoho Campaigns

HubSpot

Salesforce

ActiveCampaign

Mailchimp

WhatsApp platforms

WordPress

SEMrush

Ahrefs

Screaming Frog

Looker Studio

IndiaMART

Google Business Profile

Description du poste

Key Responsibilities

Performance Marketing and Lead Generation

Plan and optimise campaigns across Google, Meta and LinkedIn.
Manage digital budgets and track CPL, qualified leads, conversion and ROI.
Review campaign audiences, creatives, copy, landing pages and conversion tracking before launch.
Run A/B tests and improve underperforming campaigns.
Reconcile campaign leads with CRM and Sales records.
Track campaign contribution to qualified opportunities and business conversion.

Website, SEO and Conversion

Improve technical, on-page, off-page and local SEO performance.
Strengthen visibility across traditional and AI-assisted search through SEO, AEO and GEO.
Monitor rankings, organic traffic, page speed, mobile experience and Core Web Vitals.
Improve landing pages, forms, calls to action and customer journeys.
Implement GA4, GTM and conversion tracking across digital touchpoints.
Test website forms, notifications and lead routing before changes go live.
Coordinate website enhancements with developers, IT and agencies.

CRM and Marketing Automation

Ensure leads from campaigns, websites, IndiaMART and other sources enter the CRM correctly.
Segment audiences by source, geography, product interest, behaviour and lifecycle stage.
Define and manage CRM workflows, lead scoring, assignment, routing and escalation.
Build automated email and WhatsApp nurturing journeys.
Configure acknowledgements, reminders and follow-up workflows.
Test workflows before launch and identify routing or automation errors.
Monitor incomplete, duplicate, ageing, unattended and incorrectly assigned leads.
Document recurring workflows and processes through clear SOPs.

Lead Management and Sales Coordination

Track leads from enquiry through qualification, opportunity, conversion and closure.
Ensure leads are assigned to the correct Sales employee or channel partner.
Monitor first-response time and subsequent follow-up.
Conduct regular lead reviews with Sales.
Analyse poor-quality, rejected and non-converted leads.
Use Sales feedback to improve campaign targeting and lead quality.
Maintain visibility until every lead has a clear outcome.

Content, Channel and Marketplace Marketing

Develop content and campaign calendars linked to business priorities.
Prepare clear briefs for website, social, email, WhatsApp and product campaigns.
Coordinate inputs and approvals from Product and Sales teams.
Review content for accuracy, product claims, branding and calls to action.
Maintain Google Business Profile information and marketplace listings.
Manage and optimise the Steelage and Chubbsafes presence on IndiaMART.
Support dealer and channel-partner digital campaigns.
Track marketplace enquiries, response time, lead quality and conversion.

Analytics, Agency and Project Management

Maintain a consolidated dashboard covering traffic, campaigns, leads, conversion and ROI.
Validate data from GA4, Search Console, advertising platforms, CRM and IndiaMART.
Prepare weekly operating reports and monthly management reviews.
Identify performance gaps, causes and corrective actions.
Prepare clear agency briefs, timelines and acceptance criteria.
Review agency work for accuracy, quality and business relevance.
Maintain project trackers and follow open actions through to closure.
Remain accountable for outcomes even where execution is outsourced.

What the Day-to-Day Work Involves

The selected candidate must be comfortable:

Maintaining detailed campaign, project and lead trackers
Reviewing campaign and CRM data regularly
Testing website forms and automation workflows
Following up on agency and internal actions
Reviewing ageing and unattended leads with Sales
Identifying data and process inconsistencies
Coordinating corrections across agencies, IT and Sales
Managing recurring operations alongside larger digital projects
Taking responsibility until implementation and closure

Mandatory Candidate Requirements

6 to 8 years of hands-on digital marketing experience.
Experience across both digital acquisition and marketing operations.
Independent ownership of paid campaigns, budgets and optimisation.
Practical experience with websites, SEO, landing pages and CRO.
Working knowledge of GA4, GTM and conversion tracking.
Hands-on experience defining, configuring or operating CRM workflows.
Experience with segmentation, lead scoring, assignment, routing and nurturing.
Experience building automated email or WhatsApp customer journeys.
Ability to reconcile campaign leads with CRM and Sales records.
Experience tracking leads through qualification, opportunity and conversion.
Strong understanding of CPL, cost per qualified lead, conversion and campaign ROI.
Experience conducting UAT for forms, CRM workflows or automation journeys.
Strong analytical ability, attention to detail and execution discipline.
Ability to manage agencies without becoming dependent on them.
Comfort working directly with Sales on lead quality, ageing and conversion.
Ability to work from the Thane office.

Preferred Hands-on Experience

Candidates should ideally have personally worked across at least six of the following areas:

Paid digital campaigns
SEO and website optimisation
Landing pages and CRO
GA4 and GTM conversion tracking
CRM workflow configuration
Lead scoring, assignment and routing
Email or WhatsApp automation
Sales follow-up and conversion reporting

The role holder is not expected to write code. However, the person must be able to define workflow logic, configure available platform features, conduct UAT, identify errors and coordinate technical corrections.

Relevant Tools and Platforms

Experience with a combination of the following will be useful:

Google Ads
Meta Ads
LinkedIn Campaign Manager
Google Analytics 4
Google Tag Manager
Google Search Console
Zoho CRM and Zoho Campaigns
HubSpot
Salesforce
ActiveCampaign
Mailchimp
WhatsApp marketing platforms
WordPress or another CMS
SEMrush, Ahrefs or Screaming Frog
Looker Studio
IndiaMART
Google Business Profile

Candidates are not expected to know every platform. However, they must demonstrate genuine hands-on depth across digital acquisition, website conversion, CRM automation and lead-to-Sales conversion.

Success Measures