Associate Director - Marketing, Protein Platform

Tataconsumer; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Tata Consumer Products Ltd seeks an Associate Director – Marketing for its Protein Platform. This role involves building and scaling the Protein Portfolio, establishing growth roadmaps, and driving consumer-centric innovations aligned to Indian habits. Applicants should have 8-10 years of marketing experience, an MBA in Marketing, and a passion for category building. The position emphasizes cross-functional leadership and execution excellence, aiming for innovative and sustainable growth in the FMCG sector.

Qualifications

• 8-10 years of experience in Marketing.
• Entrepreneurial mindset with strong cross-functional leadership.
• Passionate about Category Building & Marketing with innovative bent of mind.

Responsibilities

• Build & scale the Protein Platform.
• Establish clear growth roadmap over the short & long term.
• Drive consumer-centric innovation to develop protein formats aligned to Indian consumption habits.
• Develop and execute integrated GTM strategy for the brand.

Skills

Cross-functional leadership

Consumer-centric innovation

Digital-first growth models

Attention to detail

Category Building

Education

MBA (Marketing)

Job description

About the Job: Associate Director – Marketing, Protein Platform

Function: Marketing

At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

Strategic Alignment

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation. This job role is part of the Premium Brands portfolio of the Packaged Beverages Unit (Largest Business Unit in TCPL).

This job is at N-3 level (N corresponds to CEO’s level)

Key Deliverables in this role

• Build & scale the Protein Platform
• Establish clear growth roadmap over the short & long term

Customer Service

• Drive consumer-centric innovation to develop protein formats aligned to Indian consumption habits
• Define and embed clear brand positioning, architecture and communication blueprint
• Develop scalable portfolio architecture to span multiple categories

Internal Processes

• Cross-functional leadership across multiple teams like R&D, PSO, Finance, Shopper & Sales for executing the launch
• Develop and execute integrated GTM strategy for the brand
• Develop and execute media strategy for the brand

Innovation and Learning

• Work closely with R&D team and other CFT members to build a robust innovation pipeline
• Identify white spaces in Indian protein consumption to build a future ready portfolio
• Lead digital-first growth models for the brand

Critical success factors for the Role

• 8-10 years of experience in Marketing
• Education: MBA (Marketing)
• Entrepreneurial mindset with strong cross-functional leadership
• Passionate about Category Building & Marketing with innovative bent of mind
• Attention to detail and execution excellence

Desirable success factors for the Role

• Prior experience of working in Innovation roles in the FMCG industry