Assistant Manager - Business Development

Centre For Investment Education And Learning; Kolkata District, Bengaluru, Delhi; On-site; INR 850,000 - 1,250,000; Full time

Job summary

Centre For Investment Education And Learning in Bangalore/Kolkata/Delhi seeks a proactive Business Development - Assistant Manager (BTL Marketing) to own end-to-end BTL activities and revenue generation with colleges and institutional partners across Karnataka. You will drive campus engagements, seminars, and channel partnerships.

The role emphasizes lead generation, partnerships, and strategic outreach to educational institutions, training centers, and youth networks, with a focus on growth and

Qualifications

• Strong business development and revenue-generation capability.
• Excellent BTL and field marketing knowledge.
• Strong college/institution relationship-building skills.
• EdTech/education/skill/training experience preferred.
• Strong lead-generation and conversion understanding.
• Excellent communication and presentation skills.
• Strong negotiation and networking skills.

Responsibilities

• Plan and execute BTL activities across colleges and institutions in Karnataka.
• Identify high-potential colleges and institutions for student acquisition.
• Build and maintain college and institutional partnerships for lead generation and admissions.
• Develop business channel partnerships and onboard channel partners.
• Take ownership of lead generation and revenue from BTL activities.
• Generate qualified leads through events, partnerships, and campus activities.
• Explore new revenue opportunities and monitor market intelligence.

Skills

Revenue generation

BTL and field marketing

College/institution relations

Lead generation

Partnership development

Negotiation & networking

Communication & presentation

Job description

Job Description (JD)

Job Title: Business Development - Assistant Manager (BTL Marketing)

Location: Kolkata/ Bangalore/ Delhi (CP)

Experience: 37 years in BTL, Business Development, Institutional Sales, EdTech, Education Partnerships, or Lead Generation

Candidate Preference: Male candidate preferred

Role Overview

We are looking for a highly proactive, independent, and revenue-focused BTL professional with strong experience in college and institutional engagement, business partnerships, B2C/B2B lead generation, seminars, campus activations, and field marketing. The role will have end-to-end ownership of BTL activities and revenue generation across Karnataka. The ideal candidate should identify opportunities, build institutional and business relationships, generate qualified leads, drive admissions and partnerships, and consistently contribute to revenue.

1. BTL & Field Marketing

• Plan and execute BTL activities across colleges, universities, educational institutions, training centres, and relevant locations across Karnataka.
• Identify high-potential colleges and institutions for student acquisition.

Conduct college seminars, career awareness sessions, workshops, campus activations, education fairs, roadshows, and student engagement activities.

2. College & Institutional Partnerships

• Build and maintain relationships with colleges, universities, placement cells, training institutes, faculty, HODs, principals, and management.
• Develop institutional partnerships for lead generation, seminars, workshops, counselling, and admissions.

3. Business Channel Partnerships

• Identify and develop BCP (Business Channel Partner) relationships and other channel partnerships.
• Build a strong partner ecosystem for continuous lead generation and revenue.

Onboard new channel partners and manage the complete partner lifecycle.

4. Lead Generation & Revenue

• Take complete ownership of lead generation and revenue from BTL activities.
• Generate qualified leads through college visits, seminars, events, partnerships, referrals, and field activities.

5. Out-of-the-Box Business Development

• Create new revenue-generation opportunities beyond conventional BTL activities.
• Explore institutions, communities, associations, corporates, youth networks, coaching centres, student communities, and strategic partners.

6. Field & Market Intelligence

• Conduct regular market visits across Karnataka and understand competitor activities, pricing, programs, offers, and student acquisition strategies.

7. Coordination & CRM Management

• Ensure all BTL activities, leads, meetings, partner details, and follow-ups are updated in the CRM on time.
• Maintain accurate activity and conversion reports.

Required Skills

• Strong Business Development and Revenue Generation capability
• Excellent BTL and field marketing knowledge
• Strong college/institution relationship-building skills
• EdTech / Education / Skilling / Training experience preferred
• Strong lead-generation and conversion understanding
• Excellent communication and presentation skills
• Strong negotiation and networking skills