Business Development Manager

Randstad; Kolkata District, Bengaluru, Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Randstad in India is seeking a proactive BTL & Business Development Manager to own ground activations, institutional partnerships, and student acquisition across Karnataka. The role involves building college relationships, developing channel networks, and driving revenue through field activities.

You will manage campus events, negotiate partnerships, and expand presence in Tier 1–3 cities while coordinating with counselling teams to close leads and achieve targets.

Qualifications

• Experience in EdTech, institutional sales, and BTL marketing.
• Strong negotiation, presentation, and field execution skills.
• Willingness to travel across Karnataka and surrounding regions.

Responsibilities

• BTL & Campus Activations: Plan and execute seminars, workshops, roadshows across colleges in Karnataka to generate student leads.
• Institutional & Channel Partnerships: Build relationships with college management, placement cells, and business channel partners for revenue models.
• Revenue & Lead Generation: Own full sales funnel from field activity to counselling, conversion and revenue targets.
• Market Expansion: Map Tier 1–3 cities in Karnataka to identify new acquisition channels and monitor competitors.
• CRM & Operations: Maintain CRM data, lead updates, and coordinate with counselling teams for conversions.

Skills

Field sales

Negotiation

Presentations

Lead generation

CRM

Education

MBA

Graduate

Tools

CRM systems

Job description

Position: BTL & Business Development Executive / Manager Revenue Generation

Location: Kolkata, Delhi, Bangalore

Industry: EdTech / Skilling / Education

Experience: 37 Years

Candidate Preference: Male candidate preferred (due to extensive field travel)

Role Overview

We are hiring a proactive, revenue-driven BTL & Business Development Manager to take end-to-end ownership of ground activations, institutional partnerships, and student acquisition across Karnataka. You will build college relationships, establish channel partner networks, and drive direct revenue through field activities.

Key Responsibilities

• BTL & Campus Activations: Plan and execute seminars, workshops, roadshows, and campaigns across colleges and institutions in Karnataka to generate qualified student leads.
• Institutional & Channel Partnerships: Build strategic relationships with college management, placement cells, and Business Channel Partners (BCPs) to establish recurring referral and revenue models.
• Revenue & Lead Generation: Own the complete sales funnel from field activity to counselling, conversion, and revenue targets.
• Market Expansion: Map emerging markets across Tier 1, 2, and 3 cities in Karnataka to identify new acquisition channels and track competitor activity.
• CRM & Operations: Maintain CRM data, lead updates, daily MIS, and coordinate with internal counselling teams for seamless conversion.

Requirements & Skills

• 37 years of experience in EdTech, Institutional Sales, BTL Marketing, or Lead Generation.
• Proven track record in college outreach, seminar delivery, and partner onboarding.
• Strong negotiation, presentation, and field execution capabilities.
• Willingness to travel extensively across Karnataka.
• Graduate / MBA preferred.