Marketing Associate/Executive

Harvest International School, Bangalore; Bengaluru; On-site; INR 350,000 - 600,000; Full time

Job summary

Harvest International School in Bengaluru seeks a Marketing Associate/Executive to drive on-ground and offline marketing activities across campuses. You will support the Marketing Head to boost admissions and brand visibility through roadshows, events, and community outreach.

The role requires 2–4 years in ATL/BTL marketing with strong vendor management and coordination. Travel across Bangalore campuses is expected; two-wheeler is preferred.

Qualifications

• 2–4 years of experience in ATL/BTL marketing or field marketing.
• Experience with apartment/community activations preferred.
• Strong vendor management and negotiation skills.
• Willingness to travel across Bangalore campuses.
• Proficiency in MS Office/Google Workspace; basic reporting.
• Excellent coordination and communication skills.
• Two-wheeler/own transport preferred for site visits.

Responsibilities

• Plan and execute ATL/BTL activities including school roadshows, exhibitions, community outreach, and local area marketing.
• Drive Apartment Activations — coordinate with RWAs/facility managers, set up stalls/kiosks, manage on-ground teams, and track lead generation from residential communities.
• Coordinate corporate tie-ups and partnership activations for brand visibility.
• Support planning and execution of school events (open houses, admission fairs, MindFrame-type flagship events) — logistics, vendor coordination, and on-ground supervision.
• Liaise with external vendors and agencies (print, signage, branding collateral, event setups) to ensure timely and quality delivery.
• Track and report activation performance — footfalls, leads generated, conversion feed into admissions.
• Assist in creating and distributing marketing collaterals (flyers, banners, standees) for offline campaigns.
• Manage local marketing budgets and vendor invoicing/documentation.
• Support digital/social media team with content for on-ground activity coverage when required.
• Maintain a calendar of ATL/BTL activities aligned with the admissions cycle and campus-specific goals.

Skills

BTL marketing

Field marketing

Vendor management

Coordination

Communication

Education

Bachelor’s degree in Marketing

MBA/PGDM in Marketing

Tools

MS Office

Google Workspace

Job description

Position : Marketing Associate/Executive

Employment Type: Full-time

Role Overview

To support end-to-end execution of on-ground and offline marketing initiatives, working closely with the Marketing Head to drive admissions and brand visibility across campuses.

Key Responsibilities

• Plan and execute ATL/BTL (Below-The-Line) activities including school roadshows, exhibitions, community outreach, and local area marketing
• Drive Apartment Activations — coordinate with RWAs/facility managers, set up stalls/kiosks, manage on-ground teams, and track lead generation from residential communities
• Coordinate corporate tie-ups and partnership activations for brand visibility
• Support planning and execution of school events (open houses, admission fairs, MindFrame-type flagship events) — logistics, vendor coordination, and on-ground supervision
• Liaise with external vendors and agencies (print, signage, branding collateral, event setups) to ensure timely and quality delivery
• Track and report activation performance — footfalls, leads generated, conversion feed into admissions
• Assist in creating and distributing marketing collaterals (flyers, banners, standees) for offline campaigns
• Manage local marketing budgets and vendor invoicing/documentation
• Support digital/social media team with content for on-ground activity coverage when required
• Maintain a calendar of ATL/BTL activities aligned with the admissions cycle and campus-specific goals

Requirements

• 2–4 years of experience in BTL marketing, field marketing, or on-ground activations (education, real estate, FMCG, or retail background preferred)
• Prior experience with apartment/community activations strongly preferred
• Strong vendor management and negotiation skills
• Willingness to travel across Bangalore campuses and activation sites regularly
• Proficiency in MS Office/Google Workspace; basic reporting skills
• Excellent coordination, on-ground execution, and communication skills
• Two-wheeler/own transport preferred for site visits

Educational Qualification

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations, Event Management, or a related field.
• Candidates with an MBA/PGDM in Marketing will be an added advantage.
• Additional certification in Digital Marketing, Event Management, or Brand Activation is desirable.

Experience

• 2-4 years of experience in ATL/ BTL marketing, field marketing, brand activation, events, experiential marketing, or a similar role.
• Prior experience in the education sector, admissions marketing, or consumer-facing businesses will be an added advantage.