BTL Marketing

Prop Solutions4U Pvt. Ltd.; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Robust incentive Scheme.

Paid Leaves + Festival Holidays.

Medical Insurance + Personal Accident.

Maternity and Paternity leaves.

Job summary

Prop Solutions4U Pvt. Ltd. in Bengaluru is seeking a Senior Executive / Assistant Manager / Deputy Manager for BTL marketing to promote our real estate portfolios across Bangalore.

The role focuses on identifying venues, organizing campaigns at office events and corporate spaces, and building high-quality leads for residential and commercial projects. You will cover on-site promotions, lead generation, marketing and branding activities, and daily reporting to the marketing team.

Qualifications

• Bachelor’s degree in any discipline.
• 1–3 years in real estate promotions or customer-facing roles.

Responsibilities

• Represent the real estate company at exhibitions, events, malls, and high-footfall areas.
• Engage visitors, provide information on projects, and address inquiries.
• Qualify leads and schedule site visits with the sales team.
• Distribute promotional materials and maintain brand guidelines.
• Maintain daily lead records and generate performance reports.
• Support event setup and on-site activities.

Skills

Public speaking

Lead management

Event coordination

Customer engagement

Teamwork

Sales awareness

Presenting skills

Time management

Education

Bachelor's degree

Job description

Bangalore North, India | Posted on 08/03/2026

Job Title: Senior Executive / Assistant Manager/ Deputy Manager – BTL Marketing

Reporting to DualReporting – Regional Head and HOD

Job Overview

We arelooking for motivated and dynamic Promoters to represent our real estateportfolio across Bangalore.This role focuses on identifying suitablevenues—such as office events and corporate spaces—for promotional activitiesaimed at increasing brand visibility and generating high-quality leads for ourresidential and commercial projects.

Qualifications

• Bachelor’s degree in any discipline.
• 1–3 years in real estate promotions, BTL (Below TheLine) marketing, or customer-facing roles (preferably in retail, sales, orhospitality).

Skills Required

• Energetic, confident, and personable with theability to engage strangers and maintain a positive attitude.
• Preferred good understanding of real estate markettrends and the ability to clearly communicate product features.
• Strong organizational skills with the ability to manage leads and event logistics effectively.
• Ability to work independently as well as part of ateam.
• Should be able to stand for long hours and engagewith a large number of people at events and exhibitions.
• Must be comfortable working during weekends, publicholidays, and outdoor events.
• Distribute marketing materials such as brochuresand flyers in target areas.
• Collect customer details and ensure lead data isaccurate and complete.
• Coordinate with the sales team to ensure timelyfollow-ups and site visits.
• Explain basic project details, amenities, andlocation advantages to prospective buyers.
• Maintain a positive attitude and professionalappearance at all times.
• Assist in event setup and manage display materials.
• Provide daily reports on leads and feedback to themarketing team.

Key Responsibilities

On-SitePromotion

• Represent the real estate company at exhibitions,events, malls, corporate hubs, and other high-footfall areas.
• Actively engage with potential customers, providingthem with information about available projects (residential and commercial).
• Explain project features, pricing, and benefits,addressing all client inquiries with clarity and professionalism.

LeadGeneration

• Engage visitors and prospects, gather their contactdetails, and enter them into the lead database.
• Qualify leads by identifying their requirements andmatching them to available real estate options.
• Drive conversions by scheduling site visits for interestedclients, coordinating follow-ups with the sales team.

Marketing& Branding

• Distribute brochures, flyers, and promotionalmaterial to potential buyers.
• Actively participate in marketing activities toincrease the visibility of ongoing projects.
• Ensure brand guidelines are maintained whilepromoting the company’s real estate projects.

CustomerInteraction

• Establish positive rapport with potential clientsand answer all their queries about real estate offerings.
• Provide a personalized experience for customers byunderstanding their needs and guiding them through suitable options.
• Handle customer objections with empathy andprofessionalism.

ReportGeneration

• Maintain daily records of leads generated, clientfeedback, and conversion rates.
• Submit regular reports to the marketing and salesteams about event performance and lead quality.
• Provide insights on market trends and customerbehaviour for strategic decision-making.

EventSupport

• Assist in setting up and organizing promotionalevents and on-site activities.
• Support the sales and marketing teams with varioustasks related to client engagement and project promotion.
• Ensure a positive and welcoming environment forvisitors and prospective clients at all events.
• Robust incentive Scheme.
• Paid Leaves + Festival Holidays.
• Medical Insurance + Personal Accident Insurance.
• Maternity and Paternity leaves.